Carrot Mob: Telegraph Brewing Company
Join a collective reverse boycott by shopping at an area business while it agrees to make sustainable improvements to its operations. Presented by the Community Environmental Council.
When: Saturday, Oct. 13, 2012, noon to 6 p.m.
Where: Telegraph Brewing Company, 416 N. Salsipuedes St.
Cost: Not available
Age limit: Not available
Categories: Special Events
Customers will pour into Telegraph to reward the business for its commitment to channel all additional sales that day toward reducing the Brewery’s carbon footprint and making it more energy efficient. A Carrot Mob is a reverse boycott – a day in which customers are asked to “mob” a pre-determined local business to encourage or thank them for doing something right.
Rather than attacking or penalizing a business in order to exert influence, the focus is on providing a stronger, positive incentive to motivate change. Instead of boycotting environmentally backward businesses, reward the ones who are going green by bringing the masses through their doors.
With additional sales raised from the Carrot Mob, Telegraph Brewing Company will install on its new building a "cool roof," which reflects and emits the sun's heat back to the sky instead of transferring it to the building below. The roof increases energy efficiency in the building and reduces the urban heat island effect. As the benefits of cool roofs become better known, many businesses are adopting the technology to reduce air conditioning loads and save money.
More information available at the CEC Carrot Mob webpage: www.cecsb.org/carrot-mob, and the CEC Facebook and Twitter pages: www.facebook.com/cecsb, www.twitter.com/cecsb
Event posted Oct. 3, 2012
Last updated Oct. 3, 2012