With enrollment declining at Carpinteria High School for the sixth year in a row, new Carpinteria Unified School District Superintendent Paul Cordeiro has undertaken an aggressive campaign to attract new students from outside the district. This week, Cordeiro held an open house preceded by a media and advertising blitz publicizing the school’s offerings. He plans to hold focus groups in March debriefing parents who left the district. The school has lost more than one-third of its students during six years, dropping its head count to 825. The decline may be self-perpetuating, since attendance determines school funding. According to Santa Barbara District spokesperson Barbara Keyani, programs in Santa Barbara attract students from its wealthy feeder districts, as well as from Carpinteria.
Originally published 3:14 p.m., February 16, 2006
Updated 11:48 a.m., February 23, 2006
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