by Josh Brayer
Snugly tucked between Longs Drugs and Café Siena, just above Figueroa on State Street, is a sweet little candy shop called Sweet Alley. After moving from Washington, D.C. four years ago, husband-and-wife candy store fiends Geoff Friedman and Ali Oshinsky joked about the fact that there was no candy shop on State Street. Two years later, they were the proud owners of their very own sweets store.
Sweet Alley started out specializing in old-school treats: Abba Zabbas, M&M’s, and Swedish fish lined the walls in all their colorful glory. Candy-themed music piped from the PA all day long. Then, soon after Longs canned its ice-cream counter, Geoff and Ali saw an opening and aimed to be the first to fill that niche. But they didn’t want just any old ice cream; they went for the super premium Double Rainbow brand. After a 10-day remodel, the store reopened just before Memorial Day — and just in time for summer — with a brand-new look: A dozen fantastic ice-cream flavors beckoned from a new counter, from It’s a Goody and Golden Gate Swirl to Mint Cookie and Cappuccino Chocolate Crunch. But that’s not all. The counter includes homemade fudge and ice-cream cones, caramel apples, Rice Krispie treats, and s’mores on a stick. “Everybody has a soft spot for something; Sweet Alley fills a niche for any sweet tooth,” quipped Friedman. If all that weren’t enough, the store also hosts kids’ birthday parties, complete with fun candy games and candy art projects.
Now, with 3½-year-old Sam (whose favorite treats are the candy bubbles) and twin 15-month-olds Charlie and Joe, it’s amazing Geoff and Ali still find the time to run the store — they’re usually the ones making your milkshake and scooping the ice cream. But business is booming, and, as Sweet Alley celebrates its two-year anniversary on July 3, success never tasted so sweet.
4·1·1 Sweet Alley is located at 1103-A State St. Call 899-8304 or email email@example.com.