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Doin’ the Montage


So what’s the Montage? Given most Montecitans have strong opinions and an abundance of intelligent ideas, the Montage is Montecito’s only “real time” home for those tenets. It’s Montecito’s first and only community news/issues blog, a perfect place for those who are impatient with the printed page. If you’re interested in debating Montecito topics, or you are exploding with immediate news and opinions, the instant-message-Montage is the place for you!

And, who’s reading and blogging? According to Alexa, the web traffic ranking authority, The Independent’s web gets an average of 324,762 hits per week. Nationally, KnowledgeStorm recently surveyed 4,500 businesspeople about blogs and found:

• More than 80 percent of those surveyed read blogs. • 18 percent of those who read blogs do so daily. • 33 percent read blogs weekly. • 50 percent of those who read blogs comment or contribute at lease once per month. • 70 percent of those readers recommend blog contents to colleagues.

Montecito blog-use may not be quite on par with the national norms, but in speaking with neighbors searching for news, it’s clear that blogging has entered the Montecito mainstream. The 84,000-per-month increased visits to The Indy web is a factual gauge that e-journalism has found a place as Santa Barbara mainstream news source.

To participate, there’s a comment box at the bottom of the column and the process is simple. Just type in your thoughts, hit post, and faster than you can say “text message” your comments will be on the World Wide Web. Depending on your mood you can boldly use your real name; however, some people choose anonymity by using a blogger nom de plume. The Indy’s posting rules require an email address, but be assured those addresses are never sold or divulged (not even to me!).

If you’re still feeling insecure about commenting (and frankly my palms were sweating on my first post), hit “Back” twice and visit The Indy’s blogging supersite “Santa Barbara Media Blog.” Once you’ve got the gist, return to the Montage, and post confidently and constantly, because when Montecito speaks, everybody listens!



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