WEATHER »

Chocolate-Fun at Any Size


by Leon Scott Baxter

Isn’t Halloween the best? I’ve loved the holiday ever since I was a kid — carving the pumpkins, finding a costume, trick-or-treating. The only part of Halloween that gets my costume in a bunch is the way the candy companies play us for fools.

When you look in your bag after trolling the neighborhood for treats on Halloween night, amid the candy corn and Smarties are those little chocolate bars, Mini-Me versions of Butterfingers and Crunch Bars. Instead of simply letting us enjoy the squares of chocolate and nougat for what they are, the candy companies feel the need to tell us these teeny, individually wrapped pieces (which would be a crime to call “bars”) of chocolate are “Fun Size.” Fun size?! Since when does “fun size” mean “so-small-you-can-barely-taste-it”?

Plop down two candy bars in front of any kid — a regular Wonka Bar-sized hunk of chocolate and one of these fun-sized morsels that would get lost in a plastic film canister. Let him look at the two and then ask, “Which one do you think would be more fun to eat?” You do the math.

Mars and Hershey’s are playing psychological games with us: “If we tell them they’re Fun Size, maybe they won’t notice that they’re small.” Hello! We know they’re small. We accept that they’re small. Some of us even like that they’re small. There’s no need to try to make us believe that small equals fun.

So, candy companies, go ahead and make the chocolate itty-bitty. We’re okay with it. You don’t need to fool us into buying your little candy bars. It’s Halloween. You had us at chocolate.

To submit a comment on this article, email letters@independent.com or visit our Facebook page. To submit information to a reporter, email tips@independent.com.



Be succinct, constructive, and relevant to the story. Leaving a comment means you agree to our Discussion Guidelines. We like civilized discourse. We don't like spam, lying, profanity, harassment or personal attacks.

comments powered by Disqus
event calendar sponsored by:

Man Talked Down from Goleta Overpass

The 48-year-old had tied himself to a sign support.

Get Oil Out Founder and Dolphin Sculptor Bud Bottoms Dies

He was a true man-about-town and an engaged public citizen.

Plastic Bags? Throw ’Em Away

Santa Barbara County makes recycling rules tougher in face of exacting standards.

UCSB Ranked Number Three in UC System

UCLA and Cal took the one and two spots.

Pini Property Fights Continue

As an epic attorney battle continues in the Dario Pini receivership, a tenant is getting fed up.