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Paul Wellman

Trying to get a large building project approved on the Gaviota Coast is a complex and unpopular process. Just ask Orange County-based developer Matt Osgood (pictured), who has been playing the development approval chess game at his Naples property for almost 10 years now.


Two Steps Forward for Controversial Naples Plan

Naples Development Takes Major Turn Toward Fruition


Saturday, July 12, 2008
By Ethan Stewart (Contact)
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Though there was no official vote marking its passing, the decades-old debate over the fate of Naples underwent its most major development in recent memory this week. The Santa Barbara County Planning Commission moved the approval process forward with two key decisions on the controversial proposal to place more than 70 luxury homes at the eastern gateway to the Gaviota Coast. When the smoke cleared on Thursday afternoon, July 10, after yet another grueling eight-hour dissection of all things Naples, the Planning Commission, much to the displeasure of the majority in attendance, ruled that the recently completed Final Draft Environmental Impact Report (EIR) -- a beast of a document that has been worked on in various forms for more than two years now and was released less than three weeks ago – was sufficient. The commission moreover took a major step in deciding what exactly the final Naples project will look like, subject to a vote by the Board of Supervisors.

Choosing to leave behind other possibilities, such as hopeful Naples conqueror Matt Osgood’s original development proposal for 54 houses on 485 acres or the option of no development at all, the planning commissioners expressed their unanimous support for what is known as “Alternative Prime.” This relatively newly conceived incarnation of Osgood’s plan would spread 72 large-scale homes over some 3,100 acres.

Frustrated with the thumbs up being given to a project that was conceived well after the bulk of the EIR research was already done, Naples Coalition lawyer Marc Chytilo summed up the hearing on Friday by saying, “It is nothing short of stunning that they [the commissioners] are so disinterested in the substantive issues. . . .It was so rushed it just boggles the mind.”

Driving hard and fast toward the goal of getting the project to the Board of Supervisors for approval this fall, the commission held a full-day hearing on the DEIR on June 30 to address perceived shortcomings of the document, specifically discussion about Chumash sites on the property, waste water management, and biological as well as viewshed impacts. After all, the document identifies three unmitigatable, Class I environmental impacts plus several Class II impacts. That discussion continued Thursday, when commissioners heard from John Larson, the Naples EIR consultant. With the bulk of his presentation, which lasted much of the morning, centering around the idea that Alternative Prime would not, in his and county’s staff’s opinion, warrant any substantial new EIR work, the five commissioners appeared satisfied that the issues had been sufficiently vetted. This despite the fact that they had received the raw data of Larson’s presentation less than 36 hours prior. As 2nd District Commissioner Cecilia Brown said, in expressing support for the document as is, despite the fact that she, like much of the commission, admitted to not having read every word of it, “This EIR will never be perfect … but that’s OK. The evolution of this has been one of great improvement. I feel comfortable with the document.” The 1st District’s Mike Cooney, after explaining that in the beginning he “had [his] doubts” about the EIR, said that he felt good about it thanks to the repeated question and answer sessions with Larson. “It’s not completeness and it’s not perfection [that we are looking for],” said Cooney. “It’s adequacy and, to me, it is adequate.” Of approximately 20 public commenters on the subject, not one agreed with the commissioners.

After arriving at its conclusion that the EIR was adequate, the commission heard brief testimony from county planner Tom Figg on various policy issues associated with the Naples plan that need to ruled on before it can move forward. To that end, said Figg, the commissioners would first have to decide among the project options: the original memorandum-of-understanding project, the Alternative 1 project that incorporates the neighboring Dos Pueblos Ranch, the Alternative 1B project (a.k.a. Alternative Prime) which is essentially the same as Alternative 1 but moves 14 house sites on the north side of Highway 101 further out of the viewshed, Alternative 2 designed by the Naples Coalition that calls for no houses on the coastal terrace and employs cluster housing design, and finally the No Project option. According to Figg, any substantive discussion of things like coastal access, re-zones and land-use policy consistency would not be possible until his staff knew which project to apply them to. After a quick round of additional discussion, the commissioners all pointed to Alternative Prime, which calls for 2,600 acres of permanently preserved open space in addition to its 72 houses and equestrian center, as the most desirable avenue of exploration. Though some felt more strongly than others, the general consensus was, as Commissioner Blough put it, “1B is environmentally superior to anything that has been presented.”

C.J. Jackson, who presides over the commission and is the representative for the 3rd District, where Naples resides, conceded that this week’s decisions were “counterintuitive” because “it suggests that more building on the coast could somehow be superior to less.”

Next up is a July 21 meeting where commissioners intend to tackle the major policy issues related to Alternative Prime. If all goes according to plan, they hope to have yet another hearing on August 13 to finalize their findings and officially pass them along to the Board of Supervisors.

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Once again we see what Santa Barbara County development is all about. Osgood here gets to build 72 mansions on the last piece of undeveloped coastline in southern California and that's just hunky-dory. Yet ask Goletans to agree to a single unit of affordable housing on an urban infill parcel with no significant environmental impacts, and watch the whole neighborhood whip into a petition-signing frenzy.

The next time I hear some a-hole justify the lack of affordable housing here with "supply and demand," my head is going to explode. There is endless demand for affordable housing. There's just no supply. Where are the maids for these 72 mansions going to live?

treedom (anonymous profile)
July 12, 2008 at 10:49 a.m. (Suggest removal)

Do not dispair. This abomination can still be stopped or greatly reduced. This FEIR is a total sham as is this entire process. What suprised me is that Cecilia Brown, who one might expect to support the environment could agree to this. Shame on you Cecilia! Shame on all of you commissioners for your gutless acquiescence to this horrible plan.

Noletaman (anonymous profile)
July 12, 2008 at 1:36 p.m. (Suggest removal)

it is amazing that Brown and Cooney caved. perhaps they're just weary of all things Naples and wanted to move it to the Supes. not an excuse. just a thought.

sbsleuth99 (anonymous profile)
July 12, 2008 at 2:04 p.m. (Suggest removal)

I'll never understand why anyone is in favor of crap like this. Follow the money, I guess.

srev (anonymous profile)
July 12, 2008 at 3:37 p.m. (Suggest removal)

It's as simple as the fact that there is a demand for mansions in the area, and developers are filling that demand. I mean, look at the history of you Goletans. You gave the Chumash the boot, massacred all the oak trees that originally inhabited this area, and more recently plowed over the lemon groves. It kind of sucks, how is this any different than many other SB developments. I mean, take Hope Ranch. Also a bunch of private mansions with no public beach access.

rc251 (anonymous profile)
July 12, 2008 at 7:36 p.m. (Suggest removal)

Sad to read what is about to happen on the Gaviota Coast and Dos Pueblos ranch. Keep an eye out on the Bishop Ranch, the developers who got the city council elected with there $ are soon going to call in there debt. Two wonderfull open spaces that should stay in ag.

farwestgoleta (anonymous profile)
July 13, 2008 at 6:57 a.m. (Suggest removal)

Next time I hear some a-hole claim Goleta hasn't built affordable housing...

Look at Hollister between Fairview and Storke. Sumida apts, all the crap housing UCSB is going to build...

Sorry you can get your American dream home for $100K in The Good Land, treedom-hole but I know there's tons of it in Riverside (or Santa Maria).

If we'd just make it illeagal to hire illeagals, we wouldn't have a demand problem there either. Maybe the mansion posers would go away too.

sa1 (anonymous profile)
July 14, 2008 at 12:39 a.m. (Suggest removal)

When the El Capitan Ranch was allowed to be subdivided into hundreds of 10 acre lots by the County Board of Supervisors in the 1970s an Initiative was launched and passed that took back control from the Board. The subdivision was killed and only a dozen or so homes were built. Now the Ranch is mostly owned by State Parks. It will take about 9000 signatures to force an initiative vote. You folks ready and willing to kill this beast? The County CEO Mike Brown and the Board have caved into this project because they are afraid of several multi-million dollar lawsuits filled by the previous landowner and now in the hands of the current developer, Osgood. This new subdivision has been removed for the most part from the jurisdiction of the Coastal Commission because the Coastal Commission most likely would not have permitted the project. We need 90 people to each gather 100 signatures and this is over.

gaviotamilitia (anonymous profile)
July 14, 2008 at 8:21 a.m. (Suggest removal)

LOVE IT - can't wait to see more positive growth like this added to our area.

Get me the details on how we can further support this and stop all of this useless churn.

BeachLivin (anonymous profile)
July 14, 2008 at 9:21 a.m. (Suggest removal)

Count me in, gaviotamilitia!

nonni (anonymous profile)
July 15, 2008 at 8:19 a.m. (Suggest removal)

Biiiattch livin, I think you've got it wrong. But let me guess, you are probably from the OC like Osgood, so your head is stuck up your @#$% too? I am down with the gaviotamalitia plan. I am pretty sure 9000 signatures would not be a problem. Besides, the useless churn is the most entertaining part of the page it I think.

bimboteskie (anonymous profile)
July 16, 2008 at 7:07 a.m. (Suggest removal)

Hey Keith, (gaviotamilitia)
If you moved it to a referendum, and won, doesn’t that mean Osgood goes back to the original grid of 219 lots? At worst he will end up with 150 lots on 450+ acres. Is that really better? I really don’t understand your attack on people from Orange County. Do you have issues with Orange County? I don’t think Orange County people even know you exist, do they? Sounds kind of elitist to me. All of the people I have met in Santa Barbara are very nice. I have not seen this additude that condems people for being from outside Santa Barbara. Sad

rennergizer (anonymous profile)
July 16, 2008 at 2:37 p.m. (Suggest removal)

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