A Santa Barbara startup called iTMP Technology, Inc. recently introduced a device and some applications that turn the iPhone into a cycling computer. The company’s founder and CEO Michael Williams, who graduated from UCSB with a degree in economics in 1986, recently explained his device to The Independent.
Why put a bike computer in an iPhone? Way back in the 20th century, when heart rate monitors and bike computers were invented, the best ambient computing devices were digital watches. At the time, it made a lot of sense to put fitness computers in watches or bike computers into a similar form. Today, we have the iPhone. It just makes sense to converge these kinds of devices into a smartphone with a big, beautiful touch screen and an awesome user interface. Toggling between screens with small fonts to get LCD metrics is so old school. : Plus, you always have your smartphone with you.