Although the prizes include facials and massages, the goals of ReStart: Santa Barbara are anything but shallow. With this contest, director Nissa Gay hopes to effect a complete mind and body transformation “from the inside-out,” giving the contest’s winner a chance to completely revitalize herself or himself.
Between September and November 2009, the winner of the contest will receive services ranging from tri-weekly personal training sessions to consultations with a Life Coach. By collaborating with numerous local businesses to accumulate donated services for the grand prize, Gay’s contest demonstrates how businesses can work together to benefit their communities, as well as to support one another. “Everyone needs a helping hand or a lift,” explained Gay, “especially in this economy.”
The owner of Montecito fitness studio Fitness Together, Gay is anticipating upwards of 80 contestants based on a similar contest that was offered by a sister studio in Woodinville, WA. Erica White, that contest’s winner, is currently in the 9th week of her makeover. The Santa Barbara contest has a similar structure: a winner is chosen by a board of judges, the winner’s progress is updated on a daily blog, and the winner is formally re-introduced at the conclusion of his or her makeover. In an effort to encourage the winner’s lasting success, Gay plans to follow up with continued training sessions, facials, chiropractic adjustments, and life coaching sessions for one year following the makeover.
What about the contestants who do not win the grand prize? The winner’s daily blog will give individuals the opportunity to structure their own transformations along similar lines, and Gay even says she is open to online training sessions for those who are interested. The contest closes August 15th, so start working on your essay on why you’re ready for a total makeover.
4•1•1
To learn more about the contest, call 969-6000 or visit restartsantabarbara.com.
Ty Manning is an intern at the Independent


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What a wonderful job Ty Manning does insulting two credible wellness professions by trying to make a clever beginning to this piece. Estheticians and Massage Therapists receive training that is just as serious and rigorous as other wellness professions and offer services that are anything but "shallow."
Thank you, Nissa, for INCLUDING skin care, stress relief, muscle injury prevention and/or rehabilitation to your prizes for the wellnessmakeover contestant, it certainly makes sense. Trivializing those services does not make sense, and hopefully by the end of Ty Manning's internship with the Santa Barbara Independent we'll see more informed writing from this person.
I wish you the best with your contest, it's a grand idea and sounds like a win/win across the board!
anita_brown (anonymous profile)
June 24, 2009 at 10:28 a.m. (Suggest removal)
I agree with Anita, though I'm not certain Ty was attempting to denigrate skin care and bodywork. Must not have ever experienced the transforming capabilities of these services performed by the right professional.
Incredibly important in a well-rounded approach to improving our well-being. I look forward to the comments of the contest winner about how these modalities were beneficial to her/his progress. We all are learning.
martygay (anonymous profile)
June 24, 2009 at 11:58 a.m. (Suggest removal)