Green Noise

LoaTree Keeps Music Conference Enviro-Friendly

Obviously New Noise will be jam-packed with grooves, but thanks to the folks from LoaTree-a Gaviota-based collective of Earth-conscious artists, visionaries, and environmental ass-kickers-the three-day event is also going to be green. Brought on board in the final stages of planning, the organizers of New Noise hired LoaTree-an eco-leaning organization that “provides business, marketing, and managerial services for our artists and organizations”-to try and make the music-minded festivities tread a little lighter on Mother Earth, and hopefully teach participants a thing or two in the process. “Basically, we have had 30 days to reduce the carbon footprint of the event and raise the environmental awareness of the participants,” explained LoaTree’s Dave Fortson, before adding, “And I think we’ve done that about as well as we could, given such short notice.”

Besides putting together a “green” section for the event’s Web site (, which helps attendees find area eateries that serve organic, locally grown grub, get around Santa Barbara easily and effortlessly without using an automobile, and calculate their carbon footprints generated by their travel to the conference, LoaTree has also organized “eco-villages” that will be set up outside of big-ticket events like the Michael Franti & Spearhead show and the Jack Johnson En Concert film premiere and offer heaps of enviro info. They’ve also made thoughtful tweaks to smaller-seeming aspects, such as ensuring water is served at panels in glass bottles versus the dreaded plastic.

LoaTree has helped facilitate two panel discussions dedicated directly to the intersection of environmentalism and popular music. The first, on Friday morning, is a discussion of how to put on a green concert (titled Promoting and Producing More Sustainable Events); and the second, on Saturday afternoon, is called The Green Musician, about how an everyday artiste can tighten up his/her act to the betterment of nature. “As long as music has been around, it has been associated with progressive change and trying to improve the human condition,” opined Fortson. “You have to inspire people to make the change [to more Earth-friendly ways], and what better way to do that than through music.”

To submit a comment on this article, email or visit our Facebook page. To submit information to a reporter, email

Be succinct, constructive, and relevant to the story. Leaving a comment means you agree to our Discussion Guidelines. We like civilized discourse. We don't like spam, lying, profanity, harassment or personal attacks.

comments powered by Disqus
event calendar sponsored by:

Have a Thorny Saturday with the Rose Society

Annual Mission Rose Garden Pruning takes place January 19; volunteer invited to bring shears and gloves.

Edison Company Counter-Sues County and City

Claims they were aware of risks underlying original lawsuit.

Man on the Run Hits Car and Two People

Driving away from attempt to serve felony warrant, injures woman and child, say police.

Heroin Dealer Sentenced to 12 Years

Oxnard resident will serve time for heroin sales in Santa Barbara and Ventura counties, among other charges.

New York Times,’ and Many Others, Name S.B. a Top Travel Destination

'AFAR,' 'Travel + Leisure,' and 'Conde Nast' all feature the region for 2019 trips.