Search Engine Optimization (SEO): According to the Search Engine Pros (thesearchenginepros.com) founder Taylor Reaume, it can make or break your business. Basically, by making Web sites more user-friendly, capitalizing on highly searched, non-ubiquitous keywords, and utilizing the advocacy of reputable Web sites, SEO aims to increase Web site traffic.
This is where the Search Engine Pros come in.
“We are different than other SEO companies because we have a lot of information on our site that helps people do their own optimizing,” said Reaume. “We add a lot of value up front to help businesses succeed.”
Aside from their resourceful, abundantly paged Web site - a testament to Reaume’s belief that a successful Web site should have “at least 100 pages of helpful content” - the Search Engine Pros offer a free SEO workshop every Thursday at the Eagle Inn at 211 Natoma Avenue, Santa Barbara. “It’s a great place to come and learn about what you need to do or have done to generate top ranks with your sites,” said Reaume, who conducts the meetings by picking a business name out of a hat and evaluating what it is doing right and wrong. While the meetings bring a lot of business to his company, Reaume has also noticed that the workshops attract those who want to learn SEO on their own.
For those businesses that choose to hire the Search Engine Pros, they should hold high expectations. According to Reaume, clients should experience a much more beneficial relationship with Web marketing when working with his company; “We help them to simplify what will increase Web site traffic, which is primarily done through link-building and content generation.”
Additionally, clients should expect prices lower than those offered by competing SEO companies, which Reaume attributes largely to his international business contacts - the result of an extensive career in e-marketing.
Following his graduation from Humboldt State University with a degree in Marketing and Economics, Reaume also founded Loopwise.com - a music collaboration Web site that was later retooled as eStockMusic.com - before serving on the board as an e-consultant after selling it to Jupitermedia.
After observing a trend among business Web sites concerning a disconnect between Web design and SEO, Reaume moved to Santa Barbara to start his own SEO company; he has since felt a tremendous demand for his company’s services. “Let’s just say I have more business than I know what to do with,” said Reaume.
For more information, visit thesearchenginepros.com.