I admit I was intrigued by last week’s taste test offered by Starbucks. I’ve heard for months now that Starbuck’s new line of coffee — VIA — was not only like any kind of instant coffee ever brewed before, but that I wouldn’t be able to tell the difference between it and a cup of their full-strength java.
Now, I’m thinking that you must be wondering what I’d want to go on and on about something as mundane as instant coffee but if you’re a lightweight backpacker like me and absolutely are addicted to it, a great cup of coffee in the morning out in the backcountry that weighs almost nothing is something akin to being in heaven.
I’ve tried most every way coffee can be made on the trail: cowboy style, French presses, coffee bags, okay instant (Taster’s Choice), really bad instant (everything else), coffee concentrate, and of them all, the cowboy version works best, but with it comes a lot of negatives: the coffee is heavier, you need a bigger pot to brew it in and then there’s the cleanup.
Not having coffee at all, by the way, is absolutely not a choice. I still have in my memory — as vividly as if it happened yesterday — a trip with a teacher friend named Dave Weaver, who now enjoys retirement by working as a forest ranger, and another friend down the Sisquoc River. It was Christmas vacation, the trip six days total, and we were driven in to our starting point in Santa Barbara Canyon and were working our way over the Sierra Madres, along the Sisquoc and back up the Manzana to Nira where we’d dropped off a shuttle car a few days earlier.
In those days we packed heavy and took most everything we thought we’d need and then some. For some reason Dave mentioned he’d bring the coffee and I didn’t think much more about it until the morning after we’d been dropped off and hiked down to Heath Camp where we spent the first night.
Being an early riser, I was up at first light, got a fire going, and started boiling a quart of water, thinking Dave’d be up soon and the coffee would be on. A half hour later, a bit needy for my caffeine fix, I hear Dave stirring so I yell over, asking where the coffee is. More or less I can make out that it is in one of the outside pockets in his pack and that I’m welcome to rummage around for it.
So I do. After opening the third pocket I hit pay dirt — or at least I think I do. Inside are a few assorted items and one large glass jar. I’m a little dismayed, realizing it’s not coffee: it’s instant. Not quite what I expected, but oh well. I’ll survive.
Then I turn the label on the jar and I realize the label is green. Nasty. It’s not only instant, but it’s decaf as well. About this time I’m starting to wonder if this is it, or if there’s another stash hidden somewhere else I’ve missed. I meander over to Dave’s sleeping bag and inquire if perhaps he might direct me to where the hi-test stuff is located.
Now Dave has this sheepish grin, which he displays at times like this when maybe he’s screwed up a bit. “That’s it,” he says.
“That’s it,” I repeat, already starting to go through withdrawals and wondering how I’m going to make it through five more mornings just like this.
Later, as we head out, I’ve got three cups of the decaf in me and it hasn’t made a dent in my need for caffeine. I more or less stumble my way down the Sisquoc. Every so often the spectacular beauty of the canyon gets my mind off the problem, which is where am I going to get my coffee fix.
About 3 p.m. we reach the South Fork of the Sisquoc, where there is a small Forest Service guard station. About a quarter mile from the cabin I smell the smoke and as we reach the meadow where it is located I can see it coming out of the chimney.
When we arrive at the doorstep I can smell the coffee brewing. Real coffee. Cowboy coffee. The fully leaded, totally hi-test stuff. There are two backpackers there, packs hanging and sleeping bags stretched out on the cots inside the cabin. They welcome us in and offer us a cup.
I’m saved. Even better, they are even heavier packers than us. Alongside the stove is a two-pound tin of Folgers. It’s almost full and they’re only out for another few days. No problem, one of them says, find a plastic bag and fill it up.
Yes! I will make it through the rest of the trip.
Now I mention all of this because first, I’ve never, ever been on another backpacking trip — or anywhere in the outback for that matter — without bringing the coffee. No exceptions. Second, since that backpack trip in the late 1970s I’ve yearned for the perfect cup of backpacker’s coffee and I still haven’t found it — or at least not until I began hearing the promos for the new Starbuck’s VIA brand of instant coffee.
“At last, there’s an instant coffee with the body and flavor of real Starbucks coffee,” the ad says. When they offer taste tests, I’m there in a jiffy. I’m able to tell which is the instant, but barely, and it’s really pretty good.
My waitress provides me with a coupon for a cup of the real Starbucks coffee along with a dollar off coupon for the instant. So I decide to buy some and head over to the counter. That’s when I realize I can’t buy a jar of the VIA brand, just 3- or 12-packs sold at exorbitantly high prices, and not only that, it comes in these skinny little tubes that cost a buck apiece for three or 80 cents for the 12-pack. That’s for a tube of instant java good for about 8 ounces of coffee. Want a Venti-sized portion and you’re shelling out close to $3 a cup, not a bargain at all.
I’m still waiting for that perfect cup of coffee. It’s been a 30-year-long journey but I’m almost there. Starbuck’s has created the coffee: lightweight to pack, easy to boil the water in small quantities and no cleanup.
I’ll wait, however, to feel like I’ve reached heaven for the moment when I hear Starbucks is selling VIA by the jar, when I can measure my own amount of water, spoon in the amount I want and then savor the moment.
Double-clicking on any word or phrase in this story will open a reference window with definitions and links to other reference material.

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Great article, Ray! Very entertaining
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oniricfan (anonymous profile)
October 20, 2009 at 8:36 a.m. (Suggest removal)
Uncle Ray,
Would have been stoked on the Colonel's decaf when we were up on the Hurricane Deck!
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Goletian (anonymous profile)
October 20, 2009 at 9:46 a.m. (Suggest removal)
One can chew coffee beans for extra energy. Sure the shell is chunky and crunchy. But the energy is there in pure form. It has its advantages as it is waterless coffee. It is portable...carries easily in any pocket. Chew and swallow...its made for hikers. We could probably do the same thing with coffee leaves if they were only available. Plus there is variety. Something different morning noon or night.
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indyreader65 (anonymous profile)
October 20, 2009 at 10:59 a.m. (Suggest removal)
Coffee is really that important, especially out in the wild.
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AZ2SB (anonymous profile)
October 20, 2009 at 11:34 a.m. (Suggest removal)
Shouldn't the secondary headline say "Great tasting instant" instead of "decaf"?
And yes, coffee is really that important.
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Moonrunner (anonymous profile)
October 20, 2009 at 1:36 p.m. (Suggest removal)
We've always carried Medaglia de Oro instant; not as good as real coffee, but better than most instants. And yes, coffee is really that important.
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JanT (anonymous profile)
October 20, 2009 at 2:44 p.m. (Suggest removal)
Ray, delicious coffee on the trail is light and easy.
I use the Melitta single cup coffee filter cone, and pack a baggie containing pre-ground coffee. I've trimmed the diameter of the cone that I use for backpacking so that it takes up less space, and it weighs a few grams at most.
The resultant coffee is fantastic. I remember taking the Jamaican Blue Mountain that I scored at Vices and Spices with me on the Appalachian Trail a few years ago, and that was coffee heaven. The Melitta is about four bucks, and they sell them at Vices & Spices and the Home Improvement Center. Please give it a try.
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Nitz (anonymous profile)
October 21, 2009 at 3:21 a.m. (Suggest removal)
Here is an idea for the ultra-light Ray Jardine types: Years ago, friends were racing bicycles in Belgium. Their trainer gave them caffeine suppositories. But perhaps too Euro for American taste?
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otiscalef (anonymous profile)
October 21, 2009 at 9:04 a.m. (Suggest removal)
^ ewwww
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loonpt (anonymous profile)
October 21, 2009 at 10:08 a.m. (Suggest removal)
Articles like this are why I don't bother with Ray Ford anymore. I got absolutely no value from reading the above.
The article has a misleading/ erroneous (decaf? bad taste? huh?) title: Ray likes the taste of the VIA just fine –"it’s really pretty good." He then proceeds to whine about the price without researching it at all - VIA can be bought at a steep discount at Costco and other retailers, bringing the cost way down.
For someone who claims to value coffee in the wilderness so much, Ray does not seem to be a very educated consumer.
Last time I bother to stop in, I promise.
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drberticus (anonymous profile)
November 5, 2009 at 3:47 p.m. (Suggest removal)
Thanks for the info, drberticus: we'll hold you to your promise.
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binky (anonymous profile)
November 5, 2009 at 4:05 p.m. (Suggest removal)
Got the subtitle wrong. No doubt not enough coffee the morning I proofed the article. I changed it to "Instant" and not decaf.
Geez drberticus, lighten up. No room for a light-hearted article now and then? BTW, yes you can buy VIA at Costco but as of my last visit only the milder version; not the darker roast. Regardless, it is still expensive and probably more important, you still have Starbucks telling you what your cup size is.
riveray (Ray Ford)
November 6, 2009 at 7:15 a.m. (Suggest removal)
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