As Mammoth Mountain starts focusing on evening entertainment, the Village is increasingly the place-to-be when the slopes have been properly shredded.
Ski All Day, Party All Night
Eyeing Evening Entertainment, Mammoth Mountain Emerges from Shadow of Tahoe’s Winter Nightlife
Saturday, March 20, 2010
It’s freezing cold outside, a snowy wind is blowing, and you’re body’s dead-tired from a day spent tearing up the slopes. But there remains only one thing on your mind: the De La Soul concert that’s about to take over the ski lodge.
That about sums up the mindset for the more than 1,000 ski-and-music fans who converged on the sold-out hip-hop show at Mammoth Mountain’s Canyon Lodge on Saturday, February 20, after an epic day of still-falling powder. The evening’s entertainment was just one slice of a growing nightlife pie that Mammoth started serving this year in hopes of showing mountain-goers that it can stack up against Lake Tahoe, long the ruler of California’s après ski kingdom thanks to countless casinos and communities that have chalked up decades of proud partying.
World-class DJs are just one of the nightlife options being offered this season by Mammoth Mountain.
“The thing about Mammoth is that there was no nightlife,” says Tommy Smith, manager of the recently opened Hyde Lounge, an upscale restaurant-slash-nightclub in the increasingly inviting Mammoth Village. “That was the one thing we were missing.”
Along with attracting new clubs like Hyde Lounge and playing up older ones, like Whiskey Creek and the Lakanuki Tiki Bar, the Mammoth Mountain resort is hosting a series of concerts featuring popular bands, from the ticketed ones at the Canyon Lodge to the free ones held in the middle of the village. “This is the first year we’ve really had the budget to go out and chase big-name acts,” said Daniel Hansen, the resort’s public relations director. “We’re stoked with how it’s going. We’re getting a great response.” And the mountain has also made it easier for those on the slopes to get down to where the action is, as the Village Ski Back Trail opened in late 2009, more than 30 years after it was envisioned and 15 years after the design began in earnest.
When your Mammoth Mountain powder run is done, now you can look forward to going out at night.
Musically this season, in addition to De La Soul, the mountain has already welcomed the playful hip-hop of Shwayze, the electronica of Shiny Toy Guns, and the Scottish indie rock of We Were Promised Jetpacks. Coming up on March 27 will be a free village show from N.A.S.A. and The Bravery and there are also TBD concerts on April 10, May 1, and June 26. (Stay tuned to updates at mammothmountain.com.) “The whole series of events and the things that we’ve been doing to the village and other areas of the resort is to try to make it a lot better experience outside of skiing,” explained Hansen, who did say that Mammoth has traditionally hosted at least a couple concerts each year. “But this year is more than twice as many as any other year we’ve had.”
The crowd eats up the renewed Mammoth nightlife scene.