You Need’a Head to Santa Margarita

Sunset Magazine’s “Savor the Central Coast”

Sure, we live here, so we don’t really need anyone to tell us we should be savoring the Central Coast. But when Sunset Magazine speaks—and the lifestyle-setter of the West has been doing so for 112 years—it can’t hurt to listen. That’s why the mag’s first Savor the Central Coast, to be held September 30-October 3, centered at the scenic Santa Margarita Ranch in S.L.O. County, sounds like such a good time. The numbers alone are impressive: 200-plus wineries, 30-plus chefs, and a 20,000-square-foot pavilion full o’ delicious edu-tainment. The Santa Barbara slant, evidently, will focus on how we were Hollywood before Hollywood, and attendees can be filmed in front of a green screen in a new 2011 Volvo convertible (sponsor alert!) that will be edited onto passing sights of Santa Barbara, Buellton, Santa Maria, and Solvang. In addition to that, there’s a slate of winemaker dinners, demos, Tyler Florence cooking up a storm, and Chris Isaak singing up one. For tickets and more info, see

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