IT Company Celebrates Five-Year Anniversary

Latitude 34 Technologies Still All in the Family

Latitude 34 Technologies, an IT company headquartered in Old Town Goleta, celebrated its five-year anniversary this week. Paul Avolio, who founded the company with his parents in their apartment, said it’s their commitment to area businesses that sets 34 Latitude apart from bigger competitors.

We’re focused on the business market,” Avolio said. “Our customer service, our speed, and our being available 24/7 make us really different.”

34 Latitude has earned a number of awards over the years, including “Entrepreneur of the Year” from the Santa Barbara Technology and Industrial Association.

But don’t let all this talk of growth and success fool you: Avolio, a Santa Barbara local, said that his parents remain involved with the company, even though Latitude 34’s staff has grown to seven. “When I have to, I still go out on calls”.

Latitude’s commitment to customer service and small size have afforded them opportunities to meet their customers demands in ways that other companies can’t, Avolio went on, and they have no intention of straying far from that base.

To submit a comment on this article, email or visit our Facebook page. To submit information to a reporter, email

Be succinct, constructive, and relevant to the story. Leaving a comment means you agree to our Discussion Guidelines. We like civilized discourse. We don't like spam, lying, profanity, harassment or personal attacks.

comments powered by Disqus
event calendar sponsored by:

Bellosguardo to Host Big-Bucks Gala

The private, black-tie fundraiser is set for October 14.

City Loses Trip-and-Fall Verdict

The injured woman wins $105,000.

Phone Scams Spike Countywide

Callers are claiming to be IRS and Homeland Security agents.

Longtime Fiesta Soldados Given the Boot 

Ousted Marc Martinez said Old Spanish Days has become "less inclusive."

Los Padres Forest Officials Ban Unpermitted Campfires

Wildfire conditions prompt caution.