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PRESS RELEASE / ANNOUNCEMENTS Sunday, October 9, 2011

La Cumbre Plaza and National Geographic Kids Magazine Sets Out to Break Guinness World Records® Title for Jumping Jacks

Santa Barbara-based La Cumbre Plaza will help National Geographic Kids magazine set the Guinness World Records® title for the most people doing jumping jacks in a 24-hour period.


WHAT: To break the record, more than 20,000 people worldwide need to complete one minute of jumping jacks in events occurring between 3 p.m. ET October 11, 2011 and 3 p.m. ET October 12, 2011. Visit www.Kids.NationalGeographic.com/lets-jump/ for official rules, additional locations, and other information.

“Let’s Jump!” supports First Lady Michelle Obama’s Let’s Move! campaign, which encourages kids and families to get healthy and active. Mrs. Obama is scheduled to kick off the 24-hour period with one minute of jumping jacks at the White House.

National Geographic Kids magazine encourages kids and families to get teams, classmates, organizations and communities to join them in breaking the magazine’s fifth Guinness World Record. People can also take a pledge to jump and help break the record at www.teamupandpledge.com as part of Team Up for a Healthy America, Jamba Juice’s national grassroots campaign to help raise awareness about the nation’s obesity epidemic.

Other supporters include National Geographic Education; the President’s Council on Fitness, Sports & Nutrition; Macerich Malls; National Recreation and Park Association; SparkPeople.com; Let’s Move in School, an American Alliance for Health, Physical Education, Recreation and Dance (AAHPERD) initiative; Flash Mob America; Girl Scouts of the USA; We Can! (Ways to Enhance Children’s Activity & Nutrition)®; and Let’s Move Cities and Towns.

WHO: 100+ jumpers from Girls Inc, Boys & Girls Clubs and La Cumbre Junior High

SPONSORS: Dee Elias of DeeTours of Santa Barbara will be the official timekeeper for the event.

American Heart Association will be providing information on eating right and the importance of exercise.

WHEN: Tuesday, October 11, 2011 at 4 p.m.

WHERE: La Cumbre Plaza

121 S. Hope Ave

Santa Barbara, CA 93105

NOTE: Jumping will take place on the Plaza near Macy’s. Parking available off Hope Avenue.

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