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PRESS RELEASE / ANNOUNCEMENTS Sunday, September 18, 2011

Tweet Up with the Alzheimer’s Association

Online conversation will present latest research and practical information from people on the front lines of Alzheimer’s disease


To highlight national Alzheimer’s Action Day Sept. 21, the California Central Chapter of the Alzheimer’s Association will host a “Tweet Up” on Twitter from 11:30 a.m. to 1:30 p.m.

Divided into four 30-minute segments, the two-hour event features data from the new World Alzheimer Report 2011, a study from Alzheimer’s Disease International (11:30 a.m. to noon); local neurologists and researchers discussing the latest in treatment and research (Noon to 12:30 p.m.); conversations with people on the front lines of Alzheimer’s disease (12:30 to 1 p.m.); and information about how advocacy plays a crucial role in finding the cause, treatment and cure of dementia (1 to 1:30 p.m.).

The World Alzheimer Report 2011: The Benefits of Early Diagnosis and Intervention (www. alz.co.uk) confirms that a variety of beneficial interventions are available for people with Alzheimer’s and caregivers — including drug and non-drug therapies — even in the early stages of the disease, and it suggests the potential for financial benefit to countries and health care systems of early diagnosis and treatment.

During the 30-minute segment about research and treatment, questions will be fielded by Santa Barbara neurologist Robert Harbaugh, MD; James Sutton, MD, medical director at Pacific Neuroscience in Ventura; and UCSB researchers Dr. Stuart Geinstein and Dr. Joan-Emma Shea.

The public is invited to participate in the discussion by posting questions and comments. Join the discussion 11:30 a.m. to 1:30 p.m. Wednesday, Sept. 21 at #AlzAct. For more information, contact Andrew Peake at 805.892.4259.

About the Alzheimer’s Association

The Alzheimer’s Association is the leading voluntary health organization in Alzheimer care, support and research. The mission of the Alzheimer’s Association is to eliminate Alzheimer’s disease through the advancement of research; to provide and enhance care and support for all affected; and to reduce the risk of dementia through the promotion of brain health. To learn more about the work of the Alzheimer’s Association, or to locate resources locally, visit alz.org.

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