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PRESS RELEASE / ANNOUNCEMENTS Monday, December 31, 2012

5th Annual Herb Peterson Day Celebrates the Wholesome Egg McMuffin®!

Central Coast Residents can Enjoy the Iconic Breakfast Sandwich for $1 In Honor of Local Franchisee and Egg McMuffin Creator

SANTA BARBARA, Calif., Dec. 26, 2012 – Central Coast McDonald’s® restaurants are celebrating the 5th Annual Herb Peterson Day on Monday, Jan. 7th, 2013, and customers will be able to purchase delicious Egg McMuffin sandwiches for only $1!


This annual event commemorates the life and legacy of Central Coast resident and inventor of the iconic Egg McMuffin, Herb Peterson.

In 1968, Peterson opened his first McDonald’s restaurant in Santa Barbara, and later expanded his business to become the Owner/Operator of the six McDonald’s restaurants in Santa Barbara and Goleta. At the time, no other quick service restaurant offered breakfast, and Peterson asked a local blacksmith to make an iron ring to keep eggs round and tidy as they were cooked for a hand-held sandwich. Modeled after Peterson’s personal breakfast favorite, Eggs Benedict, he presented his breakfast product idea to McDonald’s founder, Ray Kroc, and in 1972, the Egg McMuffin became the first McDonald’s breakfast item!

Peterson passed away in 2008, and the first annual Herb Peterson Day took place in 2009 on Jan. 5th, what would have been Peterson’s 90th birthday.

On Monday, Jan. 7th, Central Coast residents are invited to celebrate Herb Peterson’s birthday, legacy, and the iconic Egg McMuffin for only $1! Available at participating McDonald’s restaurants in Santa Barbara, San Luis Obispo, Santa Maria, Paso Robles and Carpinteria, limit two sandwiches per customer, during breakfast hours only.

In addition to this delicious promotion, the first 10 customers to order Egg McMuffins for $1 will receive a copy of “The Good Egg: Herb Peterson, the Egg McMuffin and the Secret Ingredients of Innovation.” Valid at participating Central Coast McDonald’s stores during breakfast hours, one per customer, while supplies last. Written by David Peterson, Peterson’s son and local Central Coast McDonald’s owner operator and Ann Marsh, “The Good Egg” chronicles the life and legacy of Peterson, including his invention of the Egg McMuffin breakfast sandwich. A limited number of copies will be available for purchase at all 6 Santa Barbara and Goleta stores for $10.95 each.

The Egg McMuffin is just one of the Wholesome Starts breakfast items offered by McDonald’s, and at 300 calories a serving, it can be part of a balanced meal. Forty years after revolutionizing the American breakfast menu with the introduction of the Egg McMuffin sandwich, breakfast at McDonald’s continues to evolve, with a variety of choices including Fruit & Maple Oatmeal, Fruit ‘n Yogurt Parfait, and the full line-up of McCafé® beverages. In 2013, McDonald’s will launch the Egg White Delight breakfast sandwich nationally, an alternative to the legendary Egg McMuffin that was developed here locally in Central Coast, that is made with egg whites and white cheddar cheese.

About McDonald’s of Central Coast:

The 28 Central Coast McDonald’s restaurants are locally owned and operated by members of the communities in which they serve. As proud residents of California’s Central Coast, McDonald’s Owner-Operators believe that being part of a community means giving back by supporting local events and charities, as well as a commitment to sustainable measures to preserve our planet. For more information regarding Central Coast McDonald’s, please follow them on Twitter @CentralCoastMcD.

About McDonald’s:

McDonald’s USA, LLC, is the leading foodservice provider in the United States serving a variety of wholesome food made from quality ingredients to more than 26 million customers every day. Nearly 90 percent of McDonald’s 14,000 U.S. restaurants are independently owned and operated by local business men and women. Customers can now log online for free at any of the more than 12,000 participating Wi-Fi enabled McDonald’s U.S. restaurants. For more information, visit www.mcdonalds.com, or follow McDonald’s on Twitter and Facebook for updates on our business, promotions and products.

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