It’s just a baby step toward a far-off reality, but the much anticipated plan to build a Target superstore in the heart of Goleta will undergo its first hearing before the city’s Design Review Board on Tuesday, January 24, 3 p.m., in Goleta City Hall.
The point of Tuesday’s hearing, explained planner Scott Kolwitz, is for the DRB “to consider the architectural styling and physical placement” of the proposed store, which is currently expected to be nearly 165,000 square feet on two stories with 422 parking spaces and located near the existing corner of Hollister Avenue and Los Carneros Way.
Target officials hope to demolish the existing buildings — which currently house a FedEx processing plant, the Goleta Valley Athletic Club, and Enviroscape Landscaping — reconfigure the property, and realign Los Carneros Way to make a new intersection at Hollister.


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Last week on Los Carneros I spotted two White Tailed Kites flying over the open space, and was overjoyed with the moment.
Target is 180 degrees in the opposite direction of my belief system. We don't need it, or the ambient light that comes with the huge parking lots. A new traffic nightmare that will one day be looked upon as part of the bigger picture of poor planning.
We don't need that sh--!
easternpacific (anonymous profile)
January 18, 2012 at 9:24 a.m. (Suggest removal)
Agreed.
GregMohr (anonymous profile)
January 18, 2012 at 12:13 p.m. (Suggest removal)
Yep, and the next we'll hear will be reports of the Snowy Plover suddenly moving into the vacant land followed by Chumash relics being discovered.
Bet somebody is out late night "salting the earth."
Schzam!
Barron (anonymous profile)
January 18, 2012 at 12:35 p.m. (Suggest removal)
Costco etall., drove out the white tailed kites from their environment long ago. I'm excited that they have found a home near Los Carneros. We need to treasure open spaces and wildlife, not Target which will just cause more local stores to close for the sake of cheap imports we can do without.
plantnuts (anonymous profile)
January 18, 2012 at 1:52 p.m. (Suggest removal)
Cheap is good.
Most "local stores" sell imports also.
Bring on the big red Target!!
GandG (anonymous profile)
January 18, 2012 at 3:22 p.m. (Suggest removal)
That is the worst place to build anything and to create congestion on a main artery to UCSB as well? That open wetland needs to be preserved. Not only white tail kites, but egrets and seasonally geese also make their homes their. And that's just the wildlife we can see with our eyes.
I'm not anti-Target per se but I vehemently oppose that location for their store and the "realignment" of Hollister. There are plenty of other empty buildings that could be redone, and also the possibility K-Mart might go under which is also the perfect size fo0r a Target.
Ken_Volok (anonymous profile)
January 19, 2012 at 9:09 a.m. (Suggest removal)
OK, help me out here. I understand that the proposed Target will be built over three existing buildings on the NE corner of Hollister and Los Carneros Way. There is some undeveloped land NE of the existing buildings (bordered by development off Willow Spgs Ln.) Will there be development there as well? Otherwise, environmentally, this doesn't seem to be such a big deal.
GandG (anonymous profile)
January 19, 2012 at 10:32 a.m. (Suggest removal)
Bring on Target! As far as environmental impact, get over yourselves. The area where Target will go already has buildings on it to there is no impact to the immediate ground because it's already built on! The kites everyone speaks of do not nest nor do they hunt where Target will be because there are already buildings there! Come on people, think! The only other option I see is tear down Kmart, the store is crap anyway!
brentbull (anonymous profile)
January 19, 2012 at 12:03 p.m. (Suggest removal)
Actually, transforming K-Mart into a Target isn't such a bad idea, esp. since the parent company is in trouble and plans to close many K-Marts and Sears stores in other areas. Please recall that K-Mart originally (1980s) wanted to build one of their cookie-cutter clone stores from scratch at the NW corner of Storke & Hollister, and it was then-Sup. Bill Wallace who was instrumental in getting them into the vacant Fed Mart-Two Guys-Disco space that it occupies today. This is the kind of redevelopment that makes sense.
GregMohr (anonymous profile)
January 19, 2012 at 2:36 p.m. (Suggest removal)
So we should not only cheer the destruction of more natural habitat that has no construction on it (the corner parcel) but also two local businesses being chased out of their locations: the Goleta Valley Athletic Club, and Enviroscape Landscaping; to make way for another corporate store?
The current plan is bad. There's more than enough empty retail/business space to accomodate a Target.
Ken_Volok (anonymous profile)
January 20, 2012 at 1:29 a.m. (Suggest removal)
http://wildphotography.smugmug.com/ph...
The White-tailed Kite is one of 13 fully protected California
birds. It is also protected within the County of Santa Barbara.
In the early 20th century, the Kite became endangered
due to hunting, egg collecting, and habitat loss. But between
the 1940’s and 1970’s, its population recovered, possibly due
to accelerating rodent populations in California’s agricultural areas. The White-tailed Kite appears to follow vole population
life cycles. According to the More Mesa Preservation Coalition, the
White-tailed Kite still has challenges ahead. It has suffered
a loss of 90% of its riparian habitat in parts of the state (but
fortunately does not depend exclusively on that habitat),
and between 1982 and 1991, its numbers declined in 11 of 14
California regions. The most significant reduction -- forty
percent -- occurred in southern California grassland.
easternpacific (anonymous profile)
January 22, 2012 at 10:19 a.m. (Suggest removal)
Lets not forget, there's now another local business that would be made homeless byTarget, Santa Barbara Motorsports, who now occupies the old FedEx building. There's been a lot of community support for SBM, and forcing out another small local business for another corporate giant isn't what most people want to see in Goleta. I grew up here, and it isn't what I want.
Lowell622 (anonymous profile)
June 7, 2012 at 10:24 a.m. (Suggest removal)