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PRESS RELEASE / ANNOUNCEMENTS Saturday, July 7, 2012

Sip Into Summer

Santa Barbara has one more reason to raise a glass and toast – it’s official, the Santa Barbara Urban Wine Trail has formally incorporated, and to celebrate their “varietal” band of 17 unique wine tasting rooms downtown, they’re pouring all kinds of fun for locals and visitors this summer.


Carr Winery
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Carr Winery

Created by a group of like-minded wineries, the Santa Barbara Urban Wine Trail (SBUWT) offers both novices and aficionados the opportunity to learn about and taste wines of many different varieties and styles crafted from Santa Barbara County’s best vineyards. With all 17 tasting rooms conveniently located in the culturally-emerging “Funk Zone” neighborhood in downtown Santa Barbara, and only blocks from the beach, the SBUWT is the ideal adventure for those who want to sip and savor some of Santa Barbara County’s finest wines without wasting precious time on a lengthy car ride. A uniquely “green” wine tasting experience, this trail can be navigated by foot, bike or even by pedi cab, and often allows for detours to shop, sight see, and sink your toes in the sand. Rolling hills and breathtaking vineyard views are certainly a treat, but this urban option is a dream for those looking to maximize their wine tasting experience without ever having to leave downtown Santa Barbara.

The SBUWT is hosting their first-ever “Passport Weekend”, inviting guests to sip their way into summer, and enjoy a weekend of wine in the Santa Barbara sunshine. SBUWT’s Passport Weekend is July 27 – 29, and will feature some very special tasting opportunities from the various tasting rooms including the chance to meet winemakers, reserve vintage exhibitions, light bites to satisfy appetites and live musical entertainment. Cost is $75 per person and includes tastings at all SBUWT member wineries for the weekend. All Passport Weekend guests will receive an official SBUWT Passport and logo glass, and can take advantage of a 10% discount off all wine purchases at all SBUWT member tasting rooms that weekend. Guests can begin their wine tasting adventures at any of the 3 check-in points – Carr Winery, Santa Barbara Winery, Margerum Wine Company – where guests can check-in or purchase passes (and pick up their passports and glasses), and begin their wine tasting adventures! Passports will be available online for purchase here in advance beginning on Friday, June 15, 2012.

“The Urban Wine Trail is the newest way to explore Santa Barbara Wine Country, right in the heart of downtown Santa Barbara,” explains Ryan Carr, the Chairman of the Board of the Santa Barbara Urban Wine Trail. “While many guests love to make the trip out to wine country, we understand that sometimes there’s not enough time during your visit to fit in all the amazing attractions Santa Barbara has to offer. The Urban Wine Trail is a great alternative to sip and savor all the amazing wines coming from our region, and discover a fun and new approach to wine tasting.”

About the Santa Barbara Urban Wine Trail

The Urban Wine Trail offers a taste of some of the finest wines produced in Santa Barbara County, and a chance for wine enthusiasts to explore Wine Country, all within blocks of downtown Santa Barbara and the beach. Created by a group of like-minded Santa Barbara County wineries, the Urban Wine Trail is comprised of 17 wineries that have opened both tasting rooms and production facilities, all within walking distance in downtown Santa Barbara. The Urban Wine Trail’s purpose is to promote and support the wineries and tasting rooms in the downtown Santa Barbara. Members include wineries that hold a Type 02 winegrowers license and whose annual production is at least 75% from Santa Barbara County. The Urban Wine Trail’s collective efforts and revenues go to support the passion for making the great Santa Barbara County wines more accessible to downtown visitors, and sharing the art of winemaking with all fellow wine lovers. Visit the website

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