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PRESS RELEASE / ANNOUNCEMENTS Monday, July 16, 2012

CrossFit Pacific Coast Celebrates 3 Years

In June of 2009 the economy was in a full blown depression, which wouldn’t normally be a good time to move to a new town and become a first time business owner, but that’s exactly what Traver Boehm and Eric Malzone did.


The two friends and former water polo teammates at Boston College were living on opposite ends of California when the idea struck them to open a CrossFit affiliate gym together. They settled on Santa Barbara as the location for their new venture, packed their bags, and moved to town without knowing a single person. Three years later the popularity of Crossfit worldwide has exploded, and their gym, CrossFit Pacific Coast has grown from a single member in June of 2009 to over 150 current members and a new downtown location with over 3000 square feet of workout space. On the surface, CrossFit is a strength and conditioning program defined by constantly varied, high intensity, functional movements, but as Co-Owner Traver Boehm says “The heart of any CrossFit gym is the community within it, and we couldn’t be happier with the way Santa Barbara has embraced us, and our gym.” CrossFIt Pacific Coast has created a close community of like minded individuals who come from all walks of life, from former Olympic athletes to Grandmothers.

They opened their doors with the mission of providing the highest level of coaching and wellness support to their clients, and have been able to accomplish this is by continually adding classes and services that can benefit their members. In addition to CrossFit training, they offer Yoga classes, Endurance programs, Natural Running and Olympic lifting seminars, a Bridal program, wellness seminars, and private training. “We always want to improve our product and create the best opportunity for our members to achieve their goals, and hosting seminars and classes are some of the ways we try to do that,” Said co-owner and programmer Eric Malzone.

CrossFit Pacific Coast is located at 220 East Cota street In downtown Santa Barbara. As one of the largest CrossFit affiliates on the Central Coast they employ a team of seven CrossFit Certified coaches and train over 150 athletes.

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