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PRESS RELEASE / ANNOUNCEMENTS Thursday, June 14, 2012

Koolaburra Unveils Second Flagship Store in Asia

The footwear phenomenon Koolaburra finds its latest embodiment in the form of their second retail store, located in the mega-shopping complex New Town Mall, in the town center of Sha Tin in Hong Kong, China.


A key shopping destination at the 200,000 square-meter mall, the Koolaburra store follows the brand’s flagship mono-brand store in the Time Square Mall in Hong Kong and sets the stage for other stores in development throughout Asia.

The boutique opened in spring 2012 in cooperation with Magazzin Group, a leader for the distribution of prestigious luxury brands and Koolaburra’s key distribution partner in the territory. It incorporates the brand’s intriguing blend of modern California attitude and comfort-driven chicness. Mirroring the same details that made the Time Square location an award winning design, the brand’s full offering of footwear and signature boots find a natural setting among wooden and metal fixtures and eco-friendly wall treatments. The brand’s icon and name take center stage in the 50 square meter shop.

The opening of the New Town location marks a transition for the once sheepskin-only company, which has now evolved into a year-round footwear brand. With demand at their new and upcoming locations for a complete assortment of grade-A Australian sheepskin boots and unlined items, Koolaburra has recently launched a Holiday capsule collection and a 50+ style S/S13 collection at FFaNY Show. The new collections will be on display at the upcoming GDS show in Düsseldorf and the Project global tradeshow in Las Vegas. Headlining the new Holiday and S/S13 Koolaburra collections are platform sneakers, cork sandals, platform heels and flat sandals in both gladiator and leather strap styles.

We are proud to see our brand spread wings through our mono-brand retail concept,” explains CEO Jeff Rawlings. “Our growth through-out the Asian market is tremendous with partners in Japan, Korea and Taiwan seeing the same excitement we are seeing in Hong Kong and China. Koolaburra is taking its place among the top names in fashion, executing a tailored presentation of the Santa Barbara chic lifestyle with the opening of New Town Mall location.”

About Koolaburra:

Koolaburra is a privately held premium footwear manufacturer based in Santa Barbara, California. The brand was founded over twenty years ago—long before the height of the sheepskin boot craze. The firm currently makes sheepskin footwear across the premium and luxury price points, and is known for chic, irreverent and innovative styles that are unique and individual for each wearer. For more information please visit: www.koolaburra.com.

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