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PRESS RELEASE / ANNOUNCEMENTS Monday, November 5, 2012

McDonald’s Store Reopens With Sustainable Updates

The Central Coast McDonald’s® restaurants are opening a new location on Monday, November 19.


Located at 1213 State Street in Santa Barbara, this revamped locally owned restaurant will feature a contemporary design and modern updates including chairs made from 100% recycled Coca-Cola® bottles and free WiFi.

“I am excited to reopen the 1213 State St. location that will serve the community of Santa Barbara,” said David Peterson, Owner Operator of the store. “The modern features of our new restaurant have really improved the customer experience, and our customers love that they can enjoy the same quality McDonald’s food in a new, dynamic and comfortable setting.”

Highlights of the new restaurant include: flat screen television, free WiFi, comfortable lighting, and new interior that includes chairs made from 100% recycled Coca-Cola bottles.

In addition to the updates made to the store, Peterson has chosen to highlight leaders in the Santa Barbara community. “Our community is filled with people who make it a better place every day, and I am constantly inspired by what they do. I chose 18 local leaders to honor in our State Street store to thank them for their contributions to Santa Barbara,” Peterson said. The ’18 Faces of Santa Barbara’ will be featured prominently in the updated store with photographs and biographies. Local leaders who will be honored include Casie Killgore, Principal of Franklin Elementary; the Santa Barbara Police and Fire Departments; Tom Rollerson, of The Dream Foundation; Lexi Youngberg, local athlete who despite losing her left leg below the knee, continues to play soccer and beat the odds; and 14 other community members who are assets to Santa Barbara.

On November 19, the 1213 State St. McDonald’s will host a grand reopening celebration with special activities and prizes that include:

8:30 a.m.: Ribbon-cutting event with Santa Barbara Chamber of Commerce and community VIP’s

Free samples of Peppermint Mocha or Premium Roast Coffee or French Vanilla Latte (while supplies last, during breakfast hours only)

$1.50 Big Mac® sandwiches (during lunch and dinner hours only, Mon. Nov. 19 – Fri. Nov. 23)

First 1,500 people will receive a VIP Key Tag with special grand opening offer: Free Sundae with a purchase of Extra Value Meal® through 12/31 (key tag must be presented at each future purchase)

In addition to the activities planned during the Grand Re-Opening Celebration, McDonald’s will donate a portion of proceeds to The Unity Shoppe of Santa Barbara. “Our local communities are important to us, and we make it a point to give back to them. This is where we live and work, and we are grateful to be able to do our part to make the community better as a whole,” explained Peterson. “The Unity Shoppe was the first organization that my parents got involved in when we moved here in 1972 and has a special place in my heart.”

In 2011, McDonald’s USA announced a $1 billion investment to redesign the majority of its 14,000 U.S. restaurants by 2015. Last year, McDonald’s and its franchisees remodeled 600 restaurants and rebuilt 200 nationwide. In 2012, McDonald’s plans to improve on that total, targeting 800 new remodels, 225 rebuilds and 175 new store openings – a 24 percent total increase in renovations over the previous year.

About McDonald’s of Central Coast

The 28 Central Coast McDonald’s restaurants are locally owned and operated by members of the communities in which they serve. As proud residents of California’s Central Coast, McDonald’s Owner-Operators believe that being part of a community means giving back by supporting local events and charities, as well as a commitment to sustainable measures to preserve our planet. For more information regarding Central Coast McDonald’s, please follow them on Twitter @CentralCoastMcD.

About McDonald’s

McDonald’s USA, LLC, is the leading foodservice provider in the United States serving a variety of wholesome food made from quality ingredients to more than 26 million customers every day. Nearly 90 percent of McDonald’s 14,000 U.S. restaurants are independently owned and operated by local business men and women. Customers can now log online for free at any of the more than 12,000 participating Wi-Fi enabled McDonald’s U.S. restaurants. For more information, visit click here, or follow McDonald’s on Twitter and Facebook for updates on our business, promotions and products.

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