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PRESS RELEASE / ANNOUNCEMENTS Sunday, October 7, 2012

Marketing Firm Welcomes New Executive

Marketing firm EvansHardy+Young, Inc. (EHY) is pleased to announce the recent addition of Max Martens as Vice President of Public Relations and Heather Dillon as Senior Account Executive, Public Relations.


As Vice President, Martens will provide overall strategic leadership to the public relations team in the development of new insights and ideas that will help the agency’s PR clients — including the Idaho Potato Commission, Chilean Avocado Importers Association and National Honey Board — accomplish their communication goals.

Martens comes to EHY with more than two decades of experience in the agency world. Most recently he was with the top global firm of Porter Novelli (part of Omnicom Group) for 13 years, serving as Vice President for the last seven years. His food/beverage/nutrition experience ranges from commodities such as the Almond Board of California to branded packaged goods such as Evian water and Del Monte vegetables to retailers such as Krispy Kreme Doughnuts and Baskin-Robbins. Martens’ program strategies create heightened awareness, build credibility and generate growth opportunities for clients.

As Senior Account Executive, Dillon’s responsibilities include public relations program execution for key accounts, event planning, traditional media relations and social media community management.

Dillon has worked on brand PR and experience platforms all over the world from ready-to-wear fashion to luxury hotels. She began her career working at Style West in Los Angeles and was part of the team that took Brazilian Havaianas shoes from a niche product to a fashion necessity all across the United States. In 2009 Dillon relocated to Europe to better service 5-star hotels in Spain, France and Argentina (including Grand-Hôtel du Cap-Ferrat, Abama Golf & Spa Resort, and Hotel Arts Barcelona). She also launched Aston Martin’s Cygnet luxury commuter car.

EvansHardy+Young is a fully integrated advertising, public relations, and digital services agency that specializes in the food, hospitality and casino categories www.ehy.com.

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