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PRESS RELEASE / ANNOUNCEMENTS Monday, October 22, 2012

National Geographic Kids Set Out to Break Records

La Cumbre Plaza and National Geographic Kids Magazine set out to break TWO Guinness World Records® Titles for Running and Recycling.


La Cumbre Plaza & National Geographic Kids

WHAT: Santa Barbara-based La Cumbre Plaza will help National Geographic Kids magazine set TWO Guinness World Records® titles: Most people to walk or run 100 meters in 24 hours AND the longest chain of shoes (they’ll be recycled into athletic surfaces). To break the record, more than 5,000 people worldwide need to walk/run 100 meters between noon ET October 26, 2012, and noon ET October 27, 2012, and more than 25,000 shoes will need to be collected and sent to National Geographic Society headquarters by November 9, 2012. Visit www.kids.nationalgeographic.com/run-for-the-planet/ for official rules, additional locations, and other information.

The initiative—called Run for the Planet—inspires kids and families to do something good for their health and the environment. Run for the Planet supports First Lady Michelle Obama’s Let’s Move! campaign, which encourages people to get healthy and be active.

National Geographic Kids magazine encourages kids and families to get teams, classmates, organizations and communities to join them in setting the magazine’s sixth and seventh Guinness World Records. People can also take a pledge to run on the National Geographic Kids website: www.kids.nationalgeographic.com/run-for-the-planet/

Other supporters include National Geographic Education; Healthy Kids Fun Run / Marine Corps Marathon*; Macerich Malls; Kids Run the Nation; National Recreation and Park Association; Let’s Move in School, an American Alliance for Health, Physical Education, Recreation and Dance (AAHPERD) initiative; Girls on the Run International; The Life is good Playmakers; and NIH’s We Can! (Ways to Enhance Children’s Activity & Nutrition)®.

WHO: Everyone is welcome and anyone can participate in the challenge by running or walking 100 meters.

WHEN: Friday, October 26, 2012 at 4pm

WHERE: La Cumbre Plaza

121 South Hope Ave.

Santa Barbara CA 93105

805-687-3500

NOTE: Registration is at 3:30pm; the run/walk will take place at 4pm. Meet in the Hope Avenue parking lot (look for the balloons). Bring a pair or pairs of athletic shoes to be recycled into athletic surfaces. More info at click here

CONTACT: Mary Lynn Harms, Marketing Manager

805-963-7147

MaryLynn.Harms@Macerich.com

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