Airport Naming Auction

Why not simply establish the name of the Santa Barbara Airport terminal building by means of a “naming opportunity” - essentially a philanthropic naming auction - such as many, many public and private institutions do? Let it be known that, for the appropriate contribution to the proper fund, the winner can designate the honoree (often him/herself).

There might be some tasteful ground rules which would make this politically palatable: for example, that the name would have to be that of an individual or family, rather than that of a corporation or other (ephemeral) commercial venture. So, Ted Turner Terminal would be acceptable, but CNN Terminal would not be. Or, Vito Corleone Family Terminal, but not Genco Pura Olive Oil Company Terminal (the name of the Godfather’s front company).

My suggestion might be received either with indignation or with sly chuckles, but I am dead serious. Think how a few million dollars would help the financial status either of the Santa Barbara Airport or of the City of Santa Barbara. Just make sure it is enough million dollars; don’t give it away.

To submit a comment on this article, email or visit our Facebook page. To submit information to a reporter, email

event calendar sponsored by:

City College Ranked #1 by Value Colleges

High graduation rate, community service, and online degree programs made SBCC a 'flawless investment.'

News Commentary: Ribbon Cutting Is Not as Easy as It Looks

Grand opening for new Eastside bridge conveys a tingle of progress.

Santa Barbara Rental Prices Have Skyrocketed Over the Last Five Years

The average rent for a South Coast studio is $1,553.

Trio Stops the Show at Board of Education

More than a dozen appeal to Santa Barbara Unified School District to maintain music classes and programs.

Santa Barbara District Attorney Endorses Villaraigosa for Governor

Joyce Dudley preferred the former Los Angeles mayor’s positions on crime and education.