In the modern music world, few relationships are as tightly bound as that between artists and licensing companies. With album sales plummeting, TV and film have become monetary havens of sorts for indie bands looking to pay their way (or, at least, their rent) through music. It’s with this in mind that we introduce Generationals, whose penchant for catchy, attractive melodies has earned the band spots for Kindle, Volkswagen, and Bloomingdale’s, to name a few. On Heza, the New Orleans band’s latest outpouring for Polyvinyl, coconspirators Ted Joyner and Grant Widmer prove they’ve still got plenty to offer — to fans and their agents. Early on, “Say When” bubbles to life over an infectious bass line, as Joyner and Widmer’s vocals play a neat game of cat and mouse around a quick-paced guitar hook. Two songs later, a shimmering mix of chimes and electronic drums make “Put a Light On” Heza’s clear contender for commercial glory, as well as one of its brightest offerings, proving once again that you don’t have to sell out to score big.
Monday, April 1, 2013
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