Costco Provides Free Backpacks to Students

Students at Adams Elementary School learned about the marketing potential of corporate sponsorships and got some swag to boot when Costco delivered 424 backpacks for kindergarten through fourth graders on the first day of the school year. Inside the bags were back to school essentials including folders, scissors, rulers, and erasers. “In order to be prepared, you need to bring your backpack to school,” Principal Amy Alzina told her students after reading a poem about success from a children’s book co-written by legendary basketball coach John Wooden. Union Bank also donated backpacks — via the United Way — to Franklin Elementary School.

To submit a comment on this article, email or visit our Facebook page. To submit information to a reporter, email

Be succinct, constructive, and relevant to the story. Leaving a comment means you agree to our Discussion Guidelines. We like civilized discourse. We don't like spam, lying, profanity, harassment or personal attacks.

comments powered by Disqus
event calendar sponsored by:

School Shooting Threat to Santa Maria Schools Made via Facebook

Further investigation revealed that suspect did not have access to firearms.

Celebration of Life Ceremony Scheduled for Mark “Marky” Meza, Jr.

The 21-year-old former Carpinteria resident was killed in the Borderline shooting.

Jennifer Doudna Talks Gene Editing

She's confident the controversial technology will be used for good.

Phone Scammers Target Businesses

Pretend to have a delivery that just needs some cash or a wire transfer.

Former Ataris Bassist Pleads Guilty to Real Estate Scam

Michael Davenport faces up to 30 years in prison.