Students at Adams Elementary School learned about the marketing potential of corporate sponsorships and got some swag to boot when Costco delivered 424 backpacks for kindergarten through fourth graders on the first day of the school year. Inside the bags were back to school essentials including folders, scissors, rulers, and erasers. “In order to be prepared, you need to bring your backpack to school,” Principal Amy Alzina told her students after reading a poem about success from a children’s book co-written by legendary basketball coach John Wooden. Union Bank also donated backpacks — via the United Way — to Franklin Elementary School.
Costco Provides Free Backpacks to Students
Thursday, August 29, 2013
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