The channel—easily the internet’s most comprehensive and most diverse—was populated with more than 500 videos for its official launch date of February 6. With each passing hour, that number continues to grow.
“We’re excited about how quickly wineries, resorts, and other wine country businesses are responding with new videos and we’re delighted with the feedback from our audience of consumers, wine industry folks and travel professionals,” says Touring & Tasting Managing Partner Dan Fox.
The video channel is the first and only of its kind and compliments the company’s flagship Touring & Tasting magazine. It features wineries, wine country inns and resorts, and other wine country businesses that appeal to Touring & Tasting online fans and readers. Designed to provide more dynamic web based content, the video channel serves as a virtual network created to engage, entertain, and educate its visitors. Now, wine lovers have one place to virtually visit wineries, meet winemakers, find great wine country resorts and hideaways, explore wine country cuisine, and learn more about wine touring in general. They can find all this and much more at video.touringandtasting.com and can also engage in social media activity surrounding the video channel using the hashtag #TTvideo.
“I was already excited to see this project come to fruition,” Fox says. “And now when I see how enthusiastic everyone is to jump on board, I’m blown away. We’re definitely providing a dynamic service from which both our readers and clients will benefit. It’s a win/win platform, and I’m thrilled that it’s all courtesy of our company.”
About Touring & Tasting Marketing and Media
Based in Santa Barbara, California, Touring & Tasting Marketing and Media has enjoyed the enviable position of the nation’s premier guide to wine country for more than 18 years. Besides producing its beautiful and informative bi-annual magazine, the company offers multi-tiered wine clubs, a highly informative, entertaining, and interactive website which recently debuted a unique concierge service and dedicated wine country video channel among other key features. Touring & Tasting also publishes The Wine Lounge—a wine blog and is diversified across all Social Media channels.