Presto Chango

Wednesday, January 2, 2013
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What an excellent marketing plan Cottage Hospital had. They called their Saint Francis Condominium Development project “Workforce Housing.” The City let them have every building-zone modification and mitigation they asked for. Now, presto chango — it’s called “Professional Housing.” I wonder if the City would have sacrificed a whole section of our town had the project been called what it really is “Too Dense for Here.”


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Face it, professional housing attracts higher end buyers than workforce housing.

Oblati (anonymous profile)
January 2, 2013 at 5:23 p.m. (Suggest removal)

"Workforce" sounds too Soviet, "Professional" sounds too Yuppie.. how about.. "Apartment Complex" !!!!

Ken_Volok (anonymous profile)
January 2, 2013 at 5:37 p.m. (Suggest removal)

They are condos. How about Hillside Condos, but then the city put so many whistles and bells on this project you have to know who is still calling the shots.

All we know is 99% of city-mandated inclusionary housing are duds in the market. So if it takes dressing up this latest city pig in a new tutu, more power to the marketers.

But what it really tells you is these dogs ain't moving. Stay tuned to see how they re-invent city mandated inclusionary Chapala One next.

So far city inclusionary projects sell for the few who win the low-income lottery (to their later regret) and those who purchase for short-term rental speculations. Darn, there goes that Law of Unintended Consequences. Wouldn't we have all felt a lot better if at least one city council person was living in one of their utopian housing scheme monsters?

Get out of the housing business, City of Santa Barbara. You have already distorted the market, voting patterns and demographics of this town to do it major long-term damage.

Oblati (anonymous profile)
January 2, 2013 at 10:09 p.m. (Suggest removal)

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