The World’s Best Hamburger’

Friday, July 19, 2013
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How many times have you seen a sign like that on the roadside? You stopped for the “best” and found it to be, well, less than?

Are the owners of such restaurants merely advertising? Or, if they know the difference between best and less, are they actually lying?

This case is a relatively simple one: It’s not a lie because no reasonable person would take it seriously. Or at least, it would be naïve to do so. The owners are less deceitful than hyperbolic.

Ben Bycel
Click to enlarge photo

Paul Wellman

Ben Bycel

Nevertheless, if lying is broadly defined as offering an untrue statement, then almost every academic study of lying has concluded that we all do it. We do not always tell the truth, nor does your mother, father, priest, rabbi, professor, guru, therapist, and everyone else.

So, in practice, lying may be something more than uttering an untrue statement. Kant probably would have disagreed; to the great philosopher, every lie is an attack on society.

My own position is less absolute, lies are statements specifically intended to deceive or mislead for a personal gain that cannot be obtained without making false statements. The gain may be tangible, such as for money, business advantage, or position. It can also be for personal benefit, as in distorting one’s history for appreciation or admiration.

Again, one of the key elements is what would a reasonable person believe. Moreover, would the lie motivate the hearer to take an action that he otherwise would not have?

But we are still left with important distinctions between a lie and exaggeration. What makes the difference depends on many things, including the purpose of the statement, the audience for whom it is intended, the benefit to the speaker, and the potential loss to another.

The last feature is critical: The most important distinction between a lie and an exaggeration is the so-called “evil intent” of the speaker or writer. As one professor put it, “Puffery seems to solicit more tolerance, perhaps because it doesn’t do much harm besides compromise the puffer.”

So, by my standards, “puffing” falls short of lying. Author Sissela Bok, in her book Lying: Moral Choice in Public and Private Life puts it this way:

“White lies … are the most common and the most trivial forms that duplicity can take. And their very triviality, when compared to more threatening lies, makes it seem unnecessary or even absurd to condemn them.”

Of course, the practice of exaggeration is a slippery slope; it is easy enough to descend from a late night bar conversation about your distinguished career in the military to filling out an application form listing the medals you didn’t win.

Let’s try out some test cases.

• You’re in a bar discussing basketball (what’d you expect, physics?). Someone says he played college basketball. He has good stories about playing against some greats. You look up his record on the Internet. He was on the college team but hardly ever played. Liar or Puffer? Why?

• You’re on a dating service — You ask the person whom you are emailing if she regularly drinks alcohol? “Not much at all,” she answers. You pay $33 and check out her criminal record. She has a DUI? Liar or not?

• You’re a computer consultant. At a consultants seminar, when asked ”How’s business?” you tell everyone your business is booming. In reality, you’re almost on the verge of bankruptcy. Liar or Puffer? Why?

• You want your children to attend what you consider a better school than the one in the district where you live. So you give a false address to the school you want them to attend. Liar or Puffer? Why?

Because, as I said we all “puff” a bit so it makes us all experts in such matters, I look forward to your expert opinion on this uncertain terrain.

By the way, I am the third best puffer in Santa Barbara County. If, you believe that, I’ve got a great hamburger for you.

Please submit quandaries for this column to

Benjamin Bycel is an attorney and writer. He was the founding Executive Director of the Los Angeles Ethics Commission and of the newly reconstituted Connecticut Ethics office. He serves as an expert witness in cases dealing with political and legal ethics.


Independent Discussion Guidelines

Okay Ben here goes: Basketball player a puffer...technically he played against the best but he stretched his role.
DUI may have been an unfortunate one time thing and she really doesn't drink much....not necessarily a liar based on info given.
For a computer consultant I would say it is a lie because he is misrepresenting himself for personal gain. NOTE: If he was a realtor I would say it was business as usual as I've yet to hear a realtor say things are bad even in the worst of times.
Address for school: a lie. No way around it.
Thanks for column.
Lee B(of Thursday night gang)

leebeck (anonymous profile)
July 19, 2013 at 11:18 p.m. (Suggest removal)

FYI, leebeck, "In the United States, a Realtor (capitalized) is a registered trademark of the National Association of Realtors (NAR)."

"Real estate agent" is the term you probably intended. Many people mistakenly use the word "Realtor" to mean real estate agent, but they are not synonymous. And many (most) people also mispronounce the word as "re-la-tor."

Ibid (anonymous profile)
July 22, 2013 at 9:11 a.m. (Suggest removal)

This scenario Bycel offers -- "You want your children to attend what you consider a better school than the one in the district where you live. So you give a false address to the school you want them to attend[.]" -- is clearly lying, and it's a thoughtful e.g. because a lot of it goes on in little SB town. It's lying because this is about knowingly writing down information that is untrue and gains you "public advantage". Some other kid does not get that chair at Monte Vista School.
Also, what about the half-way house where the parents put down, say, the mother's work address which IS in the school district you want your kids attending [say, MUS or Cold Spring School] and you claim it that way? Again, a knowing falsehood for personal gain AND in either situation you are ultimately depriving someone else's child of that seat.

DrDan (anonymous profile)
July 22, 2013 at 7:51 p.m. (Suggest removal)

Thanks for commenting. Lee I think you hit all the correct answers-or what I perceive to be correct.

Dr. Dan 2 for 2-"public advantage" and depraving another kid of the seat.

thx for writing

benbyce (anonymous profile)
July 25, 2013 at 3:15 p.m. (Suggest removal)

3-3 might be to inquire about the impact of the student-children KNOWING the mom/dad is lying (not puffing) -- that then becomes a moral teaching, that when something is "more important" LYING is OK. 'Oh I know, Jimmy, this is just a little white lie, that sort is OK.' And then the kid is confused when Obama lies stating our aerial assassinations are good, because we're killing bad guys [who never had a trial]. It all hangs together, like R. Nieburh's great book moral man immoral society.

DrDan (anonymous profile)
July 26, 2013 at 10 a.m. (Suggest removal)

Dr. Dan--your stats look good 3-3.
There are a few little lies that are OK-all situational -- Grandma's asks you about her old red dress--"of course it's looks great," or the bigger lie-classic problem "lie to save someone's life"--but those are the exceptions to the rule. Approval of even a little lies often is just a stop on the road to big whoppers-and I ain't talkin' hamburgers here.

We live in a social, political and cultural world that makes lying just too easy-with little or no consequences--Rudolf Dreikurs says it all on consequences for a child's development.

benbyce (anonymous profile)
August 3, 2013 at 9:24 p.m. (Suggest removal)

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