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PRESS RELEASE / ANNOUNCEMENTS Thursday, July 25, 2013

Fiesta Stock Horse Show and Rodeo Round up Funds and Awareness for Local Breast Cancer Research

Attendees Encouraged to Wear Pink to Friday’s Opening Night!

On Friday, August 2, PINK is projected to fill the rodeo pit at Earl Warren Show Grounds. Organizers of the Fiesta Stock Horse Show and Rodeo are encouraging all contestants, staff and attendees to bring a new hue to the fiesta tradition in an effort to raise funds and awareness for local breast cancer research at the Cancer Center of Santa Barbara with Sansum Clinic.


In partnership with Wrangler’s Tough Enough to Wear Pink campaign, and inspired by the Fiesta Rodeo organizations continued commitment to give back to the community in the true “spirit of Fiesta.”

The Stock Horse Show and Rodeo, an Old Spanish Days tradition since 1958, will kick off on Friday, August 2 with the PRCA [Professional Rodeo Cowboys Association ] Rodeo portion where two NFR [National Finals Rodeo] tickets will be awarded to the individuals “best dressed” for the Tough Enough cause. Tri-County & Rodeo events continue throughout the weekend at Earl Warren Showgrounds and conclude with a Sunday PRCA Rodeo matinee performance. Ticket information can be found by visiting www.sbfiestarodeo.org/tickets

Funds raised on the opening evening will benefit the Cancer Center’s Clinical Research Program, making new cancer treatments available to adult and pediatric patients in the Santa Barbara community. Clinical trials are vital to the evolution of cancer treatment, and Cancer Center patients have access to more than 20 national and global cancer research trials led by our outstanding physicians and scientists that keep us on the path of discovery and help advance our goal of returning our patients to good health. The Cancer Center of Santa Barbara with Sansum Clinic, now with a larger, more specialized team of physicians, is an even stronger partner for research sponsors seeking to open clinical trials on the local level. As a result, even more potentially life-saving treatment options are offered while contributing to the larger field of cancer knowledge. To learn more about Clinical Research at the Cancer Center, please visit www.ccsb.org/research.

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