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Developer Michael Rosenfeld met with the community on Wednesday to explain his plans for the former Hotel Californian.

Paul Wellman

Developer Michael Rosenfeld met with the community on Wednesday to explain his plans for the former Hotel Californian.


La Entrada Project Meeting

Michael Rosenfeld Speaks, Takes Questions on Hotel Plans


Thursday, March 7, 2013
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Next week, the City of Santa Barbara begins a street and sidewalk improvement project on lower State Street. This represents the initial, preparatory phase of the planned construction of a 114-unit hotel to be called Entrada de Santa Barbara. On Wednesday, March 6, Michael Rosenfeld, managing partner of Next Century Associates, a Los Angeles-based real estate development company, held an open meeting to discuss with community members his plans for the three parcels his company has acquired on lower State Street. These three properties include the site of the Hotel Californian and were purchased from Mountain Funding, which took over the site after project originator Bill Levy went bankrupt.

Developer Michael Rosenfeld met with the community on Wednesday to explain his plans for the former Hotel Californian.
Click to enlarge photo

Paul Wellman

Developer Michael Rosenfeld met with the community on Wednesday to explain his plans for the former Hotel Californian.

Rosenfeld, who spoke with the aid of several large posters containing plans and elevations for his proposed project, began by distinguishing the new concept from what Bill Levy had at one time proposed. “The time share market has collapsed.” Rosenfeld told the 50 or so people who had gathered in the main ground floor room of the veteran’s building on Cabrillo Boulevard. “This happened at the same time that the property was going into foreclosure and the previous owners were going into bankruptcy. We have chosen to take the project in a new direction, one that is better suited to the market situation we confront today. In our plan, there are no time share units. The new hotel will be just that, a hotel, and not a condominium.”

From there Rosenfeld launched into a detailed account of the various design decisions underpinning the plans that his group has presented to the city’s Historic Landmarks Commission. Setbacks, ridgelines, open spaces, and wall heights, among many other factors, were all reviewed. The upshot was a project with more public space, more public parking, and a less aggressive impact on views of the mountains and the ocean. The total amount of retail space proposed is about 12,000 square feet, and the public plaza’s usable open space comes in at a similar figure — approximately 12,400 square feet.

Developer Michael Rosenfeld met with the community on Wednesday to explain his plans for the former Hotel Californian.
Click to enlarge photo

Paul Wellman

Developer Michael Rosenfeld met with the community on Wednesday to explain his plans for the former Hotel Californian.

Perhaps the most important news of the evening came when Rosenfeld emphasized the way in which Next Century plans to approach the building of the hotel. “This will be a single phase project,” he said. “We are not going to build one part, then stop, then build another section. Once we get going, we will not stop until we are finished.”

In the question and answer session that followed, Rosenfeld offered the specific time frame of early 2014 for groundbreaking and early 2016 for completion. In his concluding remarks to the initial presentation, Rosenfeld offered the example of his own Spanish Colonial-style home as a model for the way that he and his company plan to operate here.

“When I built my own house, I had the doors hand carved” he said. “The columns were chiselled to order, and the whole thing was done as a custom job, because it is my feeling that when you build, you’ve got to do it right the first time, and that’s the attitude we’re approaching the project here with as well.”

Comments

Independent Discussion Guidelines

"Michael Rosenfeld, managing partner of Next Century Associates, a Los Angeles-based real estate development company,"

Will you people ever learn.....

The upshot: no timeshare condo's...sounds initially like he might build a nice hotel and slightly scaled back. Maybe Slick Rick should take note.

bimboteskie (anonymous profile)
March 7, 2013 at 10:53 p.m. (Suggest removal)

What about the tourniquet like elimination of traffic lanes?

geeber (anonymous profile)
March 8, 2013 at 4:52 a.m. (Suggest removal)

Already with the complaints? Maybe just leave the hole there forever. Yah. That's the ticket.

Complain to the City about traffic lanes. It's the traffic department that's sponsoring that change all over town.

JohnLocke (anonymous profile)
March 8, 2013 at 9:55 a.m. (Suggest removal)

Meanwhile, back in The Blight that remains lower State Street, our local heroes ponder what to do in the ruinous aftermath caused by the detonation of the initial greedbomb . . .

Draxor (anonymous profile)
March 8, 2013 at 11:24 a.m. (Suggest removal)

The whole place is gonna be under water anyways.

Ken_Volok (anonymous profile)
March 8, 2013 at 11:39 a.m. (Suggest removal)

yeah, it's on the wrong side of the tracks, I mean, the blue line. Hey, what happened to the Blue Line -- doesn't Rosenfeld know his project is already under water?

DrDan (anonymous profile)
March 8, 2013 at 11:43 a.m. (Suggest removal)

How about a Hippie commune with TeePees, a day- glow Ferris wheel, a homeless RV park, and a 24hr drive through biker bar?

oldtimer (anonymous profile)
March 8, 2013 at 11:49 a.m. (Suggest removal)

Oldtimer's idea sounds much better than a buncha botoxed phonies.

Ken_Volok (anonymous profile)
March 8, 2013 at 12:06 p.m. (Suggest removal)

Bring back Rocky's!! Other than that, a neon Ferris wheel sounds good. Create a beach town feel what ever direction you go. Art, beach culture, and casualness...

skaterspoint (anonymous profile)
March 11, 2013 at 6:10 p.m. (Suggest removal)

Rocky's was fun! Remember when Santa Barbara was cool?

Ken_Volok (anonymous profile)
March 11, 2013 at 7:10 p.m. (Suggest removal)

Center turn lanes: look into that.

http://www.ehow.com/facts_7245377_sha...

Function
Shared left turn lanes allow drivers making left turns into businesses or driveways or onto cross streets the opportunity to leave flowing traffic without disrupting it while awaiting opposing traffic to pass so the turn can be made safely. When used to enter traffic, the lanes provide a means of crossing oncoming traffic to a lane where the car can merge safely into traffic flow.

Advantages
Shared left turn lanes take up less space than turn lanes for each direction of traffic. Because they do not disrupt traffic flow, they greatly reduce rear-end accidents caused by drivers who do not see left-turning cars paused in traffic. When used to merge into traffic, they allow drivers to cross just one or two lanes of traffic, going in one direction, rather than having to navigate both directions of traffic flow at once.

John_Adams (anonymous profile)
March 12, 2013 at 1:17 p.m. (Suggest removal)

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