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PRESS RELEASE / ANNOUNCEMENTS Thursday, May 2, 2013

New Santa Barbara Apparel Company Launches Campaign

Mission Web Marketing has launched an updated website for Santa Barbara utility clothing pioneer, Purnell, a company that stands for innovative, functional clothing design.


Mission Web Marketing, a Santa Barbara based marketing company recently launched changes to the Purnell website to better reflect the brand’s image and points of difference. President of Mission Web Marketing, Eric Petersen, said they targeted key elements of the website to make shopping online for the visitor a smoother experience.

“We implemented an entirely new look-and-feel and streamlined the website to make purchasing online easier and more intuitive than ever,” Petersen said.

Purnell, a family-run business founded in 2010, manufactures a range of durable, versatile apparel for comfort and performance in everyday active environments. In preparation for their Spring season roll-out, Purnell decided to revamp their website and online marketing initiatives. President and Co-Founder of Purnell, Brita Womack, explained that it was important to define and communicate the points of difference of the brand.

Purnell defines itself as an apparel brand for visionary craftsmen whose clothing stands for innovation and functional design, she said. “The natural thing was to bring that story to our website,” Womack said. “It really is the face of our brand.”

Purnell is mostly sold through retail stores, which often creates a separation between the brand and the customer. The website creates a venue for the brand to directly interact with its customers, “and that is a valuable exchange,” Womack said.

About a year ago, Mission Web Marketing began working on the original creation of the e-commerce website, Purnellgear.com. In addition to the cosmetic changes on the website, behind the scenes Mission Web Marketing implemented some web marketing tools.

“We provided Purnell with search engine optimization, and a pay-per-click advertising campaign on Google, to help drive more traffic and generate revenue,” Petersen said.

Womack hopes the new version of the website will help customers understand what Purnell is all about and how it is different from all of the other functional clothing brands out there.

“Because of Mission Web Marketing the website is easier to shop and the path to purchase is very clean,” Womack said. “In the spirit of what our brand is about –utility — we focused on making it as usable as possible.”

During the past ten years Mission Web Marketing has provided an assortment of web marketing services, including pay-per-click advertising, search engine optimization, e-commerce and website development. The company has worked on websites and marketing initiatives for several well-known companies throughout the United States and beyond.

The Purnell website is one of many websites Mission Web Marketing has built or assisted with during the past couple of years, including local websites for Ecology.com, The Santa Barbara Airport, The Granada Theatre, The Towbes Group, The Territory Ahead, Magellan’s Travel and Maps.com to name a few.

For more information, please contact Amanda Jacobs, the public relations and marketing manager for Mission Web Marketing, at cell 805.403.4901, office 805.696.9320, or by e-mail at Amanda@missionwebmarketing.com. Also, please visit www.missionwebmarketing.com.

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