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PRESS RELEASE / ANNOUNCEMENTS Originally published 3:16 p.m., April 27, 2014 Updated 3:16 p.m., April 27, 2014

Sientra® and RealSelf announce exclusive initiative to deliver new education to women seeking breast augmentation

Sientra, Inc. (Sientra), a privately-held medical aesthetics company exclusively serving plastic surgeons in the US, and RealSelf, the leading online community helping people make confident choices in elective cosmetic procedures, today announced a strategic collaboration designed to dramatically expand women’s access to information about breast augmentation surgery.


SANTA BARBARA, Calif. (April 24, 2014) – Sientra, Inc. (Sientra), a privately-held medical aesthetics company exclusively serving plastic surgeons in the US, and RealSelf, the leading online community helping people make confident choices in elective cosmetic procedures, today announced a strategic collaboration designed to dramatically expand women’s access to information about breast augmentation surgery.

Together the companies will deliver fresh and meaningful content to the RealSelf community that answers common questions women have regarding breast augmentation. This content will be featured on a dedicated Sientra page on RealSelf designed to curate consumer engagement with the brand. On this page, women will also have the opportunity to communicate directly with leading board-certified plastic surgeons. The collaboration, soon to be released on realself.com, will open up the online conversation around breast augmentation with Sientra and RealSelf’s shared customers, board-certified plastic surgeons.

“We are pleased to announce this first-of-its-kind strategic collaboration with RealSelf. It brings together two progressive companies to broaden the information available to modern consumers seeking breast augmentation surgery,” said Hani Zeini, Founder and CEO of Sientra. “Sientra continues to focus on new and innovative ways to help board-certified plastic surgeons and patients connect. We are thrilled to align with RealSelf, arguably the most influential consumer voice in our space, on such a key objective. This partnership supports our aspiration of being at the forefront of the industry and is consistent with our respective organizations’ shared mission to provide compelling meaningful content that enhances patient education and experience.”

“At RealSelf, we see firsthand that Sientra is emerging as a consumer brand in conversations happening within our active breast augmentation communities,” said Tom Seery, Founder and CEO of RealSelf. “We’re excited to see Sientra move toward empowering both doctors and consumers to openly share their experiences with the Sientra brand. Creating a place for free expression of opinion is a testament to how confident Sientra is in their product.”

Each month, RealSelf reaches over 1.5 million consumers interested in breast augmentation, which represents about a 50% increase over 2013.

About Sientra

Headquartered in Santa Barbara, California, Sientra is a medical aesthetics company that focuses on exclusively serving board-certified plastic surgeons and improving patients’ quality of life. Sientra is the first in the United States to offer FDA-approved anatomically-shaped breast implants and the only company to offer a complete portfolio of Shaped and Round Breast Implants with High-Strength Cohesive silicone gel, a unique and exclusive type of silicone gel. Sientra also offers industry leading programs and services specifically tailored to the needs of plastic surgeons and their patients including the industry-first CapCon Care C3 program and best-in-industry patient warranty. The Company’s expanded product portfolio also includes tissue expanders, body contouring implants, facial implants, and other specialty products. For more information on Sientra, please visit www.sientra.com, or our patient website www.sientra.com/feelgood.

About RealSelf

Since its founding in 2006, RealSelf has created the world’s largest community for learning and sharing information about cosmetic surgery, dermatology, dentistry, and other elective treatments. Dedicated to helping people make suitable and empowered decisions, RealSelf features consumer reviews, Worth It Ratings, pricing information, and thousands of before-and-after photographs. The site also includes safety information and Q&A with more than 6,000 board-certified doctors. http://www.realself.com

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