Goleta Goes Off Target?

Big-Box Superstore Reconsiders Expansion to South Coast

Thursday, August 14, 2014
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A record-breaking, headline-making holiday-season data breach was the Grinch that stole consumer trust (and subsequent spending sprees) from Target ​— ​and it could be one of the reasons for rumors that the big-box superstore is reconsidering its Goleta expansion. According to Greg Bartholomew ​— ​a broker who represents the owners of the property at 170 Los Carneros Way and 6466 Hollister Avenue, where a Target has been planned ​— ​the two-and-a-half-year contract between the landowners and the company expired a month ago. The company’s application with the City of Goleta remains active, Bartholomew said, adding that he’s not aware of the company exploring other area sites.

Jennifer Carman, the city’s planning director, said the company hasn’t communicated to the city any plans to move on, but she noted the company has yet to fork over the approximately $250,000 to cover the project’s environmental analysis, which would be required to get the planning process moving further. No public meetings have been held since an April 2013 Design Review Board meeting. “This is on a normal track,” Carman said. “We’ve just been in a waiting stage on Target for some time.”

“Goleta is a great market for Target, and we continue to consider new opportunities to serve guests there,” said Target spokesperson Kristen Emmons. “However, I have nothing to share at this time around plans for a new store.”

As proposed, the store would clock in at 160,000 square feet, with a first-floor parking structure, second-floor shopping area, and an outdoor eating area. To make the store fit on that site, the Goleta Valley Athletic Club would be knocked down. Club owner Jarrod Schwartz said the gym is preparing for “major renovations” and has a lease good for another 10 years. Details with Target haven’t been worked out, Schwartz said, noting that previous talks indicated that Target would pay for the club to relocate nearby.

Several South Coast insiders said they weren’t surprised to hear rumblings of trouble in Target paradise, pointing to previous failed attempts. Multiple tries to plop the store on City of Santa Barbara–owned airport property fell through, and with the city’s recent sale of eight acres of land to nonprofit Direct Relief, many said there would no longer be enough room for a Target store. Frequently floated is the idea to convert La Cumbre Plaza’s Sears store into a Target, but talks between the company and the mall as recently as a year ago went nowhere; Sears also owns what would be Target’s competitor, Kmart.

Moving the bull’s-eye further from view could be the corporation’s continuing fallout from last year’s hacking incident, which exposed the financial and personal information of more than 100 million customers, and its underwhelming expansion into Canada. The company has since undergone leadership changes, with a new CEO taking the helm this week.


Independent Discussion Guidelines

Good. We already lack the infrastructure in Goleta to support UCSB and its surrounding big box stores. There needs to be an infrastructure overhaul, or UCSB must be forced to stop and downsize.

anonymau5 (anonymous profile)
August 14, 2014 at 10:30 a.m. (Suggest removal)

Target? We don't need no stinkin' Target!

EastBeach (anonymous profile)
August 14, 2014 at 10:48 a.m. (Suggest removal)

Forget about congestion or any other negative impact it'd have on the area, the mere fact that they used the term "guest" to describe the people who shop there is reason enough to keep these clowns out. If I'm a guest then I guess you're a host and who wants to interact/support a host that is anti-gay, can't protect my credit information, and anti-union? Go pound sand, Target.

hi5vonhayes (anonymous profile)
August 14, 2014 at 10:49 a.m. (Suggest removal)

I believe Target is looking at the property right next door to 101 that used to be the Miramar Hotel - a perfect location and Target is probably more trustworthy than the current developer.

loganwc (anonymous profile)
August 14, 2014 at 10:50 a.m. (Suggest removal)

Keep Target out of Goleta! Most of the people I talk to who want a Target live in Santa Barbara or Noleta. Let them have it, so they can deal with all the associated problems with infrastructure, traffic, etc. Goleta does not need or want any more BIG BOX stores! Keep it local.

Nockamixon (anonymous profile)
August 14, 2014 at 11:41 a.m. (Suggest removal)

Nockamixon - the problem is that there isn't any LOCAL. We need Target a whole lot more than 2 BevMo's and Best Buy. The city's philosophy is to stonewall all local business other than tourist-related, which benefits the city and increases the need for social welfare programs for employees and forces residents to shop out of the county, repeatedly and illegally increase utility rates, do nothing about public service pension rates that are forcing us into bankruptcy, and decrease city services to residents through cutbacks on hours worked by city employees. This mismanagement reduces the quality of life for residents and has a negative effect on real estate value - a death spiral for SB.

14noscams (anonymous profile)
August 14, 2014 at 12:09 p.m. (Suggest removal)

It would have been nice to have a Target store in the Santa Barbara area.

historypete (anonymous profile)
August 15, 2014 at 10:27 a.m. (Suggest removal)

Can someone explain to me how it makes economic sense to build more buildings in Goleta, when there are so many large vacant buildings with "For Rent" signs on them now? I'm serious, does this pencil out? Discuss, discuss amongst yourselves.... Wouldn't it make more sense to lease one of the empty places?

BondJamesBond (anonymous profile)
August 16, 2014 at 6:57 a.m. (Suggest removal)

Good. What a silly idea that was to begin with. No more new structures on undeveloped land! And I agree that UCSB is reckless in its expansion. There are too many corporate shops in this small stretch of land already. Developers DO NOT have the best interests of Goleta residents and small businesses in mind when they pedal these deals. They have one thing in focus, and THAT is making a huge profit, residents be damned.

RickWorth (anonymous profile)
August 16, 2014 at 8:25 a.m. (Suggest removal)

Great news if true! Sure helps balance out the other disappointing news our current "build all you can, as fast as you can" Goleta City Management & Council will remain 4 more years since no one will run against them in fall 2014.

SB County was a much better steward for the 75K folks of all Goleta Valley than this small 28K City of Goleta. Lets make sure City of Goleta never expands when they run out of open space to approve more building on.

Dont_mess_with_Goleta (anonymous profile)
August 16, 2014 at 2:25 p.m. (Suggest removal)

Indeed there are multiple empty buildings along the once economically bustling Hollister corridor between Fairview and Los Carneros. Make use of that space instead of destroying more wetlands.

Ken_Volok (anonymous profile)
August 16, 2014 at 3:14 p.m. (Suggest removal)

There's an underutilized site at Sears in La Cumbre Plaza. Or how about the Kmart building? Sears is closing stores all over so why not?

goletaobserver (anonymous profile)
August 17, 2014 at 10:07 a.m. (Suggest removal)

Now, if only Roger Aceves would go away with his longed-for Target.

at_large (anonymous profile)
August 19, 2014 at 8:40 a.m. (Suggest removal)

Seems to me that Target just got fed up with all the games and trickery by the Goleta and Santa Barbara Official's...... you can only jump through so many hoops before you just plain get tired and begin looking for another city that really wants the store.

Now that Target is fleeing, how about giving WALMART another try?

retprotector (anonymous profile)
August 20, 2014 at 1:55 a.m. (Suggest removal)

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