Juice Ranch juices.

Courtesy Photo

Juice Ranch juices.

Juice Craze Hits Santa Barbara

Vegetable-Fruit Juice Bars Sprout Everywhere

Friday, July 11, 2014
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Juice has been transformed from a noun to a verb, thanks to celebrity endorsers, weight-loss advertisements, and a growing, hip crowd. It has left the confines of a children’s boxed drink to become a full-blown swallow of social status. To “juice” means to be part of a high-end crew who are not only extremely health conscious but also not hesitant to drop $10 for their daily dose of vegetables. With more than 10 new juice bars in Santa Barbara, this trend has taken our hearts and stomachs.

In Montecito alone, within less than a mile span, residents have the option of three different juice spots: JuiceWell, Pressed Juicery, and even the Four Seasons Biltmore have jumped on the juice trend. With so much competition comes the question of whether each bar gets a steady flow of customers. The answer is yes. According to Pressed Juicery’s manager, Ian Robinson, “Business is pretty great. We get a good mix of Montecito regulars and intrigued visitors.” Unsurprisingly, Santa Barbara fits all prerequisites for successful, cold-pressed juice sales: sunny weather, avid health followers, and money.

On a hot day, when one has a 10-spot to spare and a legitimate fear of fast food, an on-the-go juice brimming with nutrients seems the ideal choice. The Greens N’ Ginger, Juice Ranch’s most popular choice, made with kale, celery, romaine, cucumber, spinach, parsley, apple, lemon, and ginger, sure sounds a lot better fare than any other five-minute meal stop might offer. And it’s not just the ingredients; there is no arguing these juices aren’t delicious.

Juicing may deliver in the taste department but what about its promise of creating a healthier, cleansed you? The answer is controversial. According to the Journal of Epidemiology and Community Health, one should eat at least seven servings of fruits and vegetables a day to increase health and longevity. Since juicing provides the same vitamins, minerals, and phytonutrients as eating whole fruits and vegetables, those who juice contend they are increasing their health in this regard. However, problems can arise when juicing replaces real food. In a CNN interview on juices, Jennifer Nelson, director of clinical dietetics and nutrition at the Mayo Clinic, said, “You want your diet to be balanced and healthy and to include protein, dairy, whole grains, fruits, vegetables and fats.” Juice would be considered a food high on the sugary side. When you juice, you’re “separating the fiber from the juice. This fiber helps regulate your blood sugar levels after you eat a piece of whole fruit. Without fiber, the sugar in juice goes unchecked,” said Nelson.

So juicing is delicious, has its health benefits, and most of all, is what all the cool kids are doing. Maybe all the juice bars have to do to keep the buzz is to keep it out of a box.


Independent Discussion Guidelines

A Fad for Now!

dou4now (anonymous profile)
July 11, 2014 at 7:33 a.m. (Suggest removal)

Even Trader Joe's now carries (organic) juices! To avoid too much sugar, go easy on the carrots & beets, while skipping the fruits except lemon/lime. Then eat a whole apple as a snack rather than juice it. That should take care of the worry about sugar.

froggy (anonymous profile)
July 11, 2014 at 9:35 a.m. (Suggest removal)

I like the idea of making delicious juices. However, I don't think that I give a lot of important to it. Generally speaking, weight loss should not mean having to eat food that a person hates or having to go through extreme workouts. For anyone who is tired of depressing diets, you may want to check this page out:

You may find discussed a collection of recipes that are not about unattractive weight loss meals.

Inoa (anonymous profile)
July 11, 2014 at 9:48 a.m. (Suggest removal)

Next up, VitaPhone comes to Santa Barbara!

Ken_Volok (anonymous profile)
July 11, 2014 at 10:05 a.m. (Suggest removal)

EXPOSED: The Long-Suppressed SECRET to Normalized Blood Sugar, Abundant Energy & Unparalleled Fat-Loss...

adum93 (anonymous profile)
July 11, 2014 at 1:54 p.m. (Suggest removal)

Ok, something that really bugs me is that when I search this page for the word "raw" nothing comes up!!

That is the whole POINT of all these juice bars!!

Pasteurized juices can be bought much cheaper but there are live enzymes, vitamins and minerals that get lost during the pasteurization process. So when you drink bottled juice from the store, you are mostly getting fructose. When you buy fresh squeezed organic juice from a juice bar, you are getting much more and that is what accounts for the higher prices.

These juices do not have to be too sweet. Personally, I like to mix beet, carrot, apple, orange and ginger on my own centrifugal juicer. These places also have special types of juicers that will juice greens, so you're not limited to only sugary fruits.

dou4now, I'll bet if you go checkout these juice bars and try out a few you might find you get hooked on how good you feel and the energy you get after. Although I'd also say the same thing about grass-fed beef, both have incredible amounts of nutrients compared to their competitors "pasteurized juice" and "grain-fed beef".

loonpt (anonymous profile)
July 11, 2014 at 2:30 p.m. (Suggest removal)

70sbartender (anonymous profile)
July 15, 2014 at 10:49 a.m. (Suggest removal)

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