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PRESS RELEASE / ANNOUNCEMENTS Originally published 11:08 a.m., May 5, 2014 Updated 11:08 a.m., May 5, 2014

Santa Barbara Based Viva Design Inc. Creates “Hi Linq Roller” for Vegas Attraction

(Two 3 Minute Original Animation Spots Premiere Memorial Day)

Viva Design Inc. partnered with the Hettema Group and Caesar’s Entertainment Corporation to welcome the latest Las Vegas attraction, the “High Roller” observation wheel.


April 29, 2014- Viva Design Inc. partnered with the Hettema Group and Caesar’s Entertainment Corporation to welcome the latest Las Vegas attraction, the “High Roller” observation wheel. Their work will premiere in the heart of America’s playground at the corner of Flamingo and Las Vegas Boulevard Memorial Day weekend inside Caesar’s entertainment and shopping center juggernaut the LINQ.

Viva Designs’ two 3 minute original animation, using large scale projection, will premiere the holiday weekend as visitors wait in line to board the observation wheel. Both spots celebrate and reflect the amazing city that the observation wheel offers visitors, by invoking the iconic faces and atmosphere that everyone has come to love in Las Vegas.

· The first spot brings back ‘The King’ by filming an Elvis impersonator and layering on glitz and glitter through photoshop, stop motion and AfterEffects animations. To view the Elvis spot: http://vivadesign.com/elvis

· The second spot captured Vegas performers, from acrobats who pirouette through the air to the break dancers and flamenco dancers, showing off their best moves and sharing the aspirations behind their passion. It captures the heart of what makes Vegas entertainment the best in the world! To view the Las Vegas dancers spot:http://vivadesign.com/dancers

Ulrike Kerber, principal and creative director of Viva Design stated, “We created two 3 min original pieces of animations for this large scale projection, one of them titled “Elvis”. A lot of details were poured into this spot and we ended up with over 9,868 files and even more layers in AfterEffects. These were loads of fun and please attend the official grand opening this Memorial Day weekend and enjoy the ride! I will meet you there!”

About Viva Designs

Founded and led by Ulrike Kerber Santa Barbara based, Viva Design specializes in creating original content as well as logo design, complete branding packages, animation and film for television. With a long list of clients that include E!, Sundance TV and StyleTv, their designs have received several awards including the recognition of an Emmy nomination. They hold their content to a standard of true expression as well as inspiration, not only for those whom it represents but also for those who view it.

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