The Heck with Helvetica

Just about everyone who reads The Santa Barbara Independent casts an eye over the events collected in The Week, and Editorial Designer Maija Tollefson has come to juggle expertly the demands of dates, images, and text flow to create an artlessly appealing section. She credits her parents — her mother a painter, her father a ceramicist — with instilling a love of art since her early years. She’s currently delving into letterpress, with the ever-versatile Trade Gothic topping her inky favorites list.