WEATHER »

UCSB Sees Record Number of Applicants


UCSB received a record 85,208 undergraduate applications for next fall, a 5 percent jump from last year. Of the roughly 70,000 freshman applicants, 37 percent have a high school GPA of a 4.0 or higher. About 13,000 of the 15,000 transfer applicants attend a community college in California. As of Tuesday, 808 students listed SBCC as their current school, though UCSB spokesperson George Foulsham said the office is still sorting through the data. Of the transfer applicants, 29 percent were white, 25 were Asian American, 22 percent were Latino/Chicano, and 4 percent were African American.

When asked about the school’s advertising strategy, Foulsham said campus visits (661 last fall) and college fairs (245 last fall) have increased in the past several years. The number of mailers sent out has decreased because research demonstrated many students do not open them because they receive so many, Foulsham said, and the school has ramped up its email campaigns. UCSB also used search tools to identify prospective applicants, enhance its website, and bolster its social media presence.

To submit a comment on this article, email letters@independent.com or visit our Facebook page. To submit information to a reporter, email tips@independent.com.



event calendar sponsored by:

You Solve It,’ City Tells County on Library Money Shortage

To avoid financial shortfall, city sends ball back to county's court.

Vigil for Victims in Palestine Held at Courthouse

Community gathers to protest injustice.

Stoker to Be Sworn into EPA Job

Former Santa Barbara County supervisor confirms his appointment as regional head of Environmental Protection Agency.

Live Stream of Channel Island Falcons Makes History

Webcam follows wild peregrine falcon family on the Channel Islands.

Sonos Informs Employees of Potential Layoffs

'Restructuring' could affect 96; how many in Santa Barbara unknown.