Alfa Romeo and Maserati Dealership Meets Design Review Opposition

Developers of Two-Story Dealership Will Continue to Work with City

Last week, Santa Barbara’s Architectural Board of Review called for further assessment of Alfa Romeo and Maserati’s proposal to build a 39,000-square-foot, two-story dealership at 350 Hitchcock Way, which will replace an unused service bay on the property.

The new show space, which would sit between a one-story Lexus dealership and a townhome complex, is designed to include three display rooms, business areas, indoor service rooms, interior car storage, as well as 168 parking spots.

Initially, developers planned to remove the palm trees on the lot, but at the next review meeting in mid to late August, city officials said they would work with the architect to preserve natural vegetation and ensure the building’s appearance fits Santa Barbara’s style.

At last week’s meeting, three neighbors spoke against the building — and two wrote letters — citing noise and privacy grievances, as well as concerns about the proposed bicycle path installation. Currently, the closest Alfa Romeo and Maserati dealership is in Los Angeles.

To submit a comment on this article, email or visit our Facebook page. To submit information to a reporter, email

Be succinct, constructive, and relevant to the story. Leaving a comment means you agree to our Discussion Guidelines. We like civilized discourse. We don't like spam, lying, profanity, harassment or personal attacks.

comments powered by Disqus
event calendar sponsored by:

Jack Hawxhurst Dies

Led Goleta to cityhood and served as mayor and on council.

City Outlines New Homeless Plan After Scrapping ‘Tiny Home’ Idea

Two million dollars in state funds will now go to Cottage, police, and a street outreach team.

The Migrant Caravan and Central American History

Understanding the migrant caravan requires an awareness of Central America's recent history, social scientists say.

Procore Technology Valued at $3 Billion

New financing boost of $75 million ups construction software company.

Rescue Mission Plans Annual Feast and Giveaway

December 20 event celebrates the holidays and provides warm clothing.