WEATHER »

Green Your Vacation with New App

VitaTravel Introduces the Carbon-Offset Tool VitaExplorer for Eco-Conscious Travelers


What if a tree grew for every time you traveled? That’s the idea behind VitaExplorer, a new digital trip planner designed by Vita Travel Store owner Greg Bellowe. The eco-conscious app, launched this year in collaboration with The Nature Conservancy, is designed to offset the carbon emissions produced by traveling.

Simply log the details of an upcoming trip into vitaexplorer.com, which calculates an average carbon footprint, then offsets the emissions with a monetary donation, which Vita Travel matches, toward The Nature Conservancy’s planting of trees. The more miles traveled, the more trees planted.

Bellowe is introducing his company’s invite-only app with a sweepstakes, lasting through Memorial Day, where VitaExplorer users have the chance to win a three-day hybrid car rental, a two-night stay in a four-star hotel, luggage, dinner for two, and a solar backpack. He envisions similar incentives down the road for VitaExplorers and hopes his invention will help green an industry that’s been slow to catch up with global trends. With thousands of eco-friendly hotels and activities already inventoried, VitaExplorer could very well be the tool that helps to speed things up.

See vitaexplorer.com or visit the Vita Travel Store at 12 West Anapamu Street.

To submit a comment on this article, email letters@independent.com or visit our Facebook page. To submit information to a reporter, email tips@independent.com.



Be succinct, constructive, and relevant to the story. Leaving a comment means you agree to our Discussion Guidelines. We like civilized discourse. We don't like spam, lying, profanity, harassment or personal attacks.

comments powered by Disqus
event calendar sponsored by:

Albright Sounds the Alarm on Fascism

Former Secretary of State addresses U.S. political climate in Santa Barbara appearance.

Gas Company Asks Consumers to Conserve

Cold spell could stress natural gas heating infrastructure.

Highway 101 to Close Wednesday and Thursday

Removal of bridge supports at Olive Mill Road to divert traffic through Montecito.

Santa Barbara Surfer Chris Brown Dies

Body found just east of Hendry’s Beach.

Damaged Bridge Repairs Delayed

March, June, and July given as possible completion dates by Caltrans for six bridges along the 192 ...