Green Your Vacation with New App

VitaTravel Introduces the Carbon-Offset Tool VitaExplorer for Eco-Conscious Travelers

What if a tree grew for every time you traveled? That’s the idea behind VitaExplorer, a new digital trip planner designed by Vita Travel Store owner Greg Bellowe. The eco-conscious app, launched this year in collaboration with The Nature Conservancy, is designed to offset the carbon emissions produced by traveling.

Simply log the details of an upcoming trip into, which calculates an average carbon footprint, then offsets the emissions with a monetary donation, which Vita Travel matches, toward The Nature Conservancy’s planting of trees. The more miles traveled, the more trees planted.

Bellowe is introducing his company’s invite-only app with a sweepstakes, lasting through Memorial Day, where VitaExplorer users have the chance to win a three-day hybrid car rental, a two-night stay in a four-star hotel, luggage, dinner for two, and a solar backpack. He envisions similar incentives down the road for VitaExplorers and hopes his invention will help green an industry that’s been slow to catch up with global trends. With thousands of eco-friendly hotels and activities already inventoried, VitaExplorer could very well be the tool that helps to speed things up.

See or visit the Vita Travel Store at 12 West Anapamu Street.

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