Belvedere Sponsors 33rd SBIFF

Premium Vodka Lubricates Film Fest Lounges

As many a Platinum pass holder will no doubt be happy to tell you, there’s another world going on behind the velvet ropes that guard the Film Festival’s private areas. The 85 Lounge, to the left of the Arlington’s State Street entrance, is the most exclusive, and is used for the VIP receptions prior to the tributes; the VIP after parties take place on the patio to side of the Arlington’s lobby. A few blocks away at the Lobero, there’s the festival lounge, a non-stop networking opportunity that’s open during happy hour and again after the tributes.

For luxury brands, placement in these lounges creates an aura of glamor and exclusivity, and no product category benefits more directly from this association than premium spirits. This year, Belvedere vodka sits on the fest’s top shelf as a premiere sponsor, and they have gone all out with themed bars, special cocktails, and branded decorative glassware. For Belvedere United States VP Carlos Zepeda, it’s about reaching people who are truly passionate about film. “Belvedere Vodka is proud to return as a sponsor of SBIFF for the second year,” said Zepeda. “Given our brand’s foundation in the spirit of community, SBIFF’s celebration of the tremendous filmmakers and actors being honored this year is reflective of our shared values.”

To submit a comment on this article, email or visit our Facebook page. To submit information to a reporter, email

Be succinct, constructive, and relevant to the story. Leaving a comment means you agree to our Discussion Guidelines. We like civilized discourse. We don't like spam, lying, profanity, harassment or personal attacks.

comments powered by Disqus
event calendar sponsored by:

Body of Los Angeles Firefighter Found in Montecito Mountains

Captain Wayne Habell had been reported missing on August 13.

Natural Disaster Federal Loan Update

The U.S. Small Business Administration offers low rates.

Laura’s Law Program Praised by County 

The Assisted Outpatient Treatment program tackles serious mental-health issues.

Front Fire Tops 1,000 Acres in Los Padres National Forest

Containment was estimated at 5% on Monday morning.

Runner-Up Protests City Pot Pick

SGSB says retail selection result was "manifestly unfair."