Ellen Reid passed away peacefully after a battle with cancer on February 13th, 2017. She maintained strong and loving relationships with friends, family, and the many clients of her marketing and book consulting business. She was surrounded by compassion and unconditional love throughout her life and illness. Ellen Reid founded and ran three contests for excellence in independent publishing (the Indi Excellence Awards, Beverly Hills Book Awards, and the Mind, Body, & Spirit Awards). A highly respected book consultant Ellen authored the title, "Putting Your Best Book Forward" and shepherded many authors from manuscript to print with widely recognized results. She also published and produced other select tiles via her imprint "Little Moose Press", including a recent coloring book for adults, and in her earlier life ran a company that imported products from Asia, worked with wine sales and distribution, as well as in various other sales and marketing endeavors. Ms. Reid was a member of the University Club of Santa Barbara, loved to dance, and have wine fueled dinners with a wide range of curated friends. She was a devoted mother to her only son Doug and a wonderful grandmother to Kai. She is survived by her sister and brother and beloved dog Kiki. A scholarship for aspiring young authors will be set up in her honor at the University of California Santa Barbara.