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PRESS RELEASE / ANNOUNCEMENTS Friday, August 1, 2014

Firestone Walker Bottles Local Twist on Bavarian Tradition

FIRESTONE WALKER PRESENTS A LOCAL TWIST ON BAVARIAN TRADITION

First Packaged Release of “Oaktoberfest”
Arrives on August 1

Paso Robles, CA: A taste of Bavaria is now being bottled on the Central Coast as Firestone Walker Brewing Company releases six packs of Oaktoberfest, marking the first-ever packaged offering of this “Paso Märzen Bier.” Oaktoberfest is a seasonal offering for late summer and fall, and will be available starting on August 1.

“Oaktoberfest is a real quaffer,” said Brewmaster Matt Brynildson. “It’s mellow and rounded with this gorgeous autumn orange hue—it’s the kind of beer you should be drinking out of a liter mug on a fine Central Coast evening.”

The name Oaktoberfest is a nod to Firestone Walker’s hometown of Paso Robles—Spanish for “Pass of The Oaks”—as well as the longtime presence of oak barrels as a central part of the Firestone Walker brewing operation.

The new Oaktoberfest label depicts the silhouette of a great oak as the iconic symbol of Paso Robles and a familiar sight across the Central Coast, while a checkered blue and white backdrop echoes the Bavarian flag and pays homage to the Märzen style.

“Oaktoberfest has always provided us an opportunity to play around with new German hop cultivars,” Brynildson said. “We’re now focusing on Hallertau Tradition, and we contracted directly with several German farmers to make sure we had enough to last. When visiting some of my favorite German lager breweries, I’ve seen a ton of Hallertau Tradition in their closets, and it proved to be a natural fit for Oaktoberfest.”

He added, “Nevertheless, this is not a hop-driven beer. It’s very traditional in style, incorporating equal amounts of Vienna malt and Pilsner malt, both from Germany. It all comes together to create this classic Märzen profile, with subtle honey-like aromas and hints of noble hop spice.”

Until now, the beer was exclusively a seasonal draft offering originally made for the brewery’s local Oaktoberfest celebration. Each year, the beer is racked to oak barrels and ceremonially tapped to punctuate the festivities.

“Tapping the barrels of Oaktoberfest has been an annual rite on the Central Coast for nearly a decade,” Brynildson said. “It’s a journey that has finally found its way into the bottle.”

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