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PRESS RELEASE / ANNOUNCEMENTS Tuesday, July 15, 2014

Blondes vs. Brunettes Santa Barbara - 7/19 at SB Polo Club

ALZHEIMER’S ASSOCIATION BLONDES VS. BRUNETTES® KICKS OFF IN SANTA BARBARA
Local Women Tackle Alzheimer’s by Raising Awareness and Funds

June 16, 2014, Santa Barbara, CA – They are friends. Now they are rivals. Kiersten Hess (team blonde) and Breanna Czenczelewski (team brunette) are team captains for Blondes vs. Brunettes Powder Puff football game to raise awareness and funds for the Alzheimer’s Association California Central Chapter.

Santa Barbara’s inaugural game kicks off at the Santa Barbara Polo & Racquet Club on Saturday, July 19. The two teams are based on the age-old rivalry between blondes and brunettes. Both Captains expect a fierce competition from the game and an increase in awareness of Alzheimer’s disease among a younger generation.

To participate in the football game, each of the 50 team members pay a $25 registration fee and commit to raise at least $500. Team Blonde and Team Brunette are both seeking additional women to play. Funds raised will benefit the care, support, and education efforts of the Alzheimer’s Association. Donation and registration information are available at act.alz.org/bvbsb.

Kiersten and Breanna are both inspired to raise awareness about Alzheimer’s disease and engage a younger audience.

“I love how the Alzheimer’s Association is such a significant resource of support and information for families struggling with this disease,” said Kiersten. “I want people to know that they are not alone and there is help out there.”

“Only about half of the football game’s participants have a connection to the disease, “said Breanna, “Players have gotten involved because they want to make a difference, raise awareness and support the cause.”

A nationwide series of volunteer-driven events to raise awareness and funds for the Alzheimer’s Association, Blondes vs. Brunettes has branched out to more than 35 cities and has raised more than $5 million in an effort to tackle Alzheimer’s disease.

“I am truly inspired by these professional women,” said Mitchel Sloan, Alzheimer’s Association California Central Chapter Vice President of Development. “Their hard work and enthusiasm will help thousands of families in Santa Barbara County.”

Alzheimer’s disease is a growing epidemic and is now the nation’s sixth leading cause of death. As many as 5.4 million Americans are living with Alzheimer’s and this number is estimated to grow to as many as 16 million by year 2050. In Santa Barbara County alone, there are more than 9,000 people living with Alzheimer’s. Since 1983, the California Central Chapter has provided free education, support, and counseling to thousands of Santa Barbara residents.

About the Alzheimer’s Association:
The Alzheimer’s Association is the world’s leading voluntary health organization in Alzheimer care, support and research. Our mission is to eliminate Alzheimer’s disease through the advancement of research; to provide and enhance care and support for all affected; and to reduce the risk of dementia through the promotion of brain health.

Since 1983, the California Central Chapter Headquarters located at 1528 Chapala Street, Suite 204, has provided free education, support, and counseling to thousands of Santa Barbara residents. Our vision is a world without Alzheimer’s. For more information, please visit alz.org/cacentral or call toll-free 800.272.3900, anytime.

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