PRESS RELEASE / ANNOUNCEMENTS Monday, October 20, 2014

Pre-Halloween Story: Locally-Owned Vintage & Costume Shop

“Victorian Vogue”, Independently-Owned Santa Barbara Costumer & Vintage Shop,
Readies Authentic Inventory for Last-Minute Halloween Revelers

Santa Barbara costume, unique formal wear, and vintage specialist mainstay, Victorian Vogue and The Costume Shoppe ( is fully entrenched in the Halloween homestretch, preparing its remaining – yet abundant – inventory for last-minute costume rentals.

Now in its 27th year of business, Victorian Vogue is Santa Barbara’s only year-round vintage and costume shop featuring authentic period clothing and accessories for sale or rent, for virtually any occasion, specializing in one-of-a-kind outfits from every decade between the 1880s and 1980s.

“Of course, Halloween is a busy time of year for us, but our customers – many of them, repeat – visit us all year, looking for unique outfit options for all sorts of occasions…weddings, theme parties, corporate, cultural and historical events or theatre productions, fashion shoots, sorority and fraternity parties, or simply for more intimate gatherings where fantasy and fun are the rule,” says Victorian Vogue owner, Sonia Hayward.

Victorian Vogue carries thousands of costumes from cavemen to spacemen. The store has an entire section of Renaissance and Medieval options, as well as the requisite cowboy, pirate, Greek, Roman and Egyptian themes – the shop’s ethnic selection covers the globe.

“We see ourselves as a knowledgeable, ‘shop-local’ alternative to
mass-produced, impersonal costuming experiences,” adds Hayward.

Fully-equipped for theme events, such as Fiesta, Solstice, flapper, Mardi Gras, safari, luau, and murder mysteries, Victorian Vogue also carries a full array of accessories and mix-and-match pieces like Venetian masks, theatrical makeup, wigs and facial hair (beards, mustaches).

Of particular note, is Victorian Vogue’s hand-curated selection of fine vintage wedding gowns and formal wear, for both men and women, as well as their name-sake “Victorian” salon where the shop displays an ever-changing collection of Victorian and Edwardian dresses, blouses, skirts, chemises, camisoles, and bloomers. The salon is stocked with beaded purses, parasols, hats, gloves, and antique linens and laces. A menswear section boasts frock coats, in addition to bowlers, boaters and beaver-top hats, and other men’s vintage accessories.

Included in the formal wear selection, is both men’s and women’s vintage cocktail attire representing all decades, optimal for themed events like Academy Awards and James Bond parties that can span many decades.

Hayward continues, “Our staff has a particular expertise in specific period clothing, and can put together a head-to-toe, authentic outfit that will give even the most timid party-goer, confidence. Our main goal is to help people have fun, and to enhance their playful spirit. We bet you’ll be the best-dressed guest, on any list.”

Victorian Vogue also has a variety of reference books on-hand, for clients who wish to do some of their own wardrobe research.

Victorian Vogue was established in 1987 as an exclusive boutique featuring Victorian Whites. In response to customer requests, Hayward went on to expand her selection with vintage clothes and accessories from all decades. In 1990, when local costume store, Bird Feathers and Fox Fur, was set to close their business, in an effort to continue to service Santa Barbara’s diverse and festive community, Hayward bought the store’s inventory and “The Costume Shoppe” joined Victorian Vogue.

In 1997, Victorian Vogue moved to State Street, to the heart of Santa Barbara’s cultural district, where it quickly became a local landmark catering to all ages, social and economic groups. After a decade, due to ever-burgeoning stock lists and need for affordable space, Victorian Vogue moved to its current location at the top of State Street (4289 State Street).

Hayward prides herself in Victorian Vogue’s vintage section, with a variety of authentic and custom-made recreations of period clothing. Racks are segmented into eras such as faux Victorian and Titanic, and hold Gatsby and flapper dresses, and double-breasted pinstripe suit replications, joined by boas, fedoras, spats, cloches, canes and gloves – ideal accompaniments to a jazz-age event.

The shop’s 30s and 40s section covers the Hollywood glamour look, from slinky satin gowns to marabou jackets, both vintage and re-creation evening gowns. Next up, the 50s, with sock-hop poodle skirts, and the classic 50s housewife and crinoline party dresses.

Victorian Vogue’s 60s collection exhibits everything from the Kennedy-Camelot era to mod to hippy, followed by 70s looks like disco. The store carries a large selection of 80s, from prom dresses fit for the most tasteful zombies, to heaps of “tacky” and “obnoxious” 80s garments including Glam Rock, “Dynasty” and “workout” styles.

Victorian Vogue is running pre-Halloween specials and sales; customers are encouraged to watch the shop’s Facebook page for deal announcements:

Victorian Vogue and The Costume Shoppe is located at 4289 State Street, Santa Barbara, CA, 93110 (just west of the 154). Please contact the shop at 805.967.4626 for current business hours, or Additional information is available at

For more information about Victorian Vogue’s Halloween plans, selection or capabilities, please contact Anna Ferguson-Sparks, Stiletto Marketing, at 1.877.327.2656 or

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