PRESS RELEASE / ANNOUNCEMENTS Thursday, October 23, 2014

Gold is the New Green” in Santa Barbara

SANTA BARBARA, CA – October 21, 2014

With no relief from the drought, many lawns around town are beginning to look dry, golden, and even crispy. But the City of Santa Barbara views this as a something to be proud of because it means residents are cutting back on water use. To encourage residents to keep up the good work, the City has launched a “Gold is the New Green” lawn sign campaign.

City water customers can pick up free lawn signs at the Water Conservation display in the Public Works building at 630 Garden Street, Mondays through Thursdays from 8:30am to 4:30pm. Limit is two (2) per property.

Residents are encouraged to post a sign in their yards to spread the word on conservation, especially since half of household water use comes from landscapes. In addition, signs will be posted in City parks where watering has been cutback. “These signs are meant to be a badge of honor for those that are cutting back on water use by reducing or eliminating watering their lawns or parkways” said Madeline Ward, Acting Water Conservation Coordinator.

The City of Santa Barbara declared a Stage Two Drought May 20, 2014 and is asking for a 20% reduction in water usage from the entire community. So far, savings have been impressive with a 26% reduction in water use in September. The community is doing a great job conserving when these efforts are most needed.

With water supply levels getting lower, conservation is becoming imperative to ensure we have enough supply in the coming years. With Lake Cachuma currently at 30% of capacity, going “gold” today can make all the difference. For more information on conservation, please visit or call (805) 564-5460. Let’s save together!

Contact: Madeline Ward, Acting Water Conservation Coordinator
Phone: 805-897-2672

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