Weekly Newspaper and Santa Barbara’s Dedicated Sports Website Join Forces to Support Athletic Community
SANTA BARBARA, CA SEPTEMBER 4, 2014 – In a unique partnership designed to strengthen Santa Barbara’s vibrant athletic community, Presidio Sports is teaming up with The Santa Barbara Independent in a multi-faceted relationship that involves editorial, advertising, and marketing initiatives.
PresidioSports.com is the Santa Barbara region’s only dedicated sports news website, covering high school, college, and even club sports, and The Independent is the area’s leading source of news, arts, entertainment, and lifestyle coverage, with the South Coast print circulation of 40,000 copies a week as well as the most trafficked media website, twice named the best weekly newspaper website in the country.
“We’re excited to partner with Presidio Sports, which is a national pioneer for online local sports coverage,” said The Independent’s Publisher Joe Cole. “I’ve been a fan since it launched in 2008, and I believe that John Dvorak and Barry Punzal’s dedication and experience will dovetail perfectly with our newspaper’s community orientation.”
Presidio’s co-founder John Dvorak is equally enthused. “We at Presidio Sports value the role that athletics play in any community, especially Santa Barbara,” he said. “Sports have a way of bringing people together, and I’m thrilled to bring our exciting, important community sports news and information to a larger Santa Barbara audience.”
Under the terms of the agreement, The Independent will promote Presidio Sports both digitally and in-print and will also regularly share editorial content. Additionally, The Independent’s well-respected sales force is now selling placements on the PresidioSports.com website. “Having another outlet for our clients, and one focused on local sports, is a solid addition to our growing portfolio,” said The Independent’s Director of Advertising Sarah Sinclair. “We’re already hard at work pitching Presidio around town.”
About The Santa Barbara Independent
Founded in 1986, The Santa Barbara Independent is the region’s leader in news reporting, feature writing, and arts, entertainment, and lifestyle coverage. Published every Thursday, the paper’s 40,000 copies are read by more than 100,000 people each week, with distribution from the Santa Ynez Valley through Goleta, Santa Barbara, Montecito, and Carpinteria and down to Ojai and Ventura. The paper’s website Independent.com, which is updated with new articles multiple times every day, tallies nearly one million pageviews every month, and was named the best weekly newspaper website in North America by Editor & Publisher in 2008 and 2013.
About Presidio Sports
Presidio Sports is a community sports news and information provider for the Santa Barbara area. The Presidio Sports vision is to create an organization that works for the betterment of local communities through sports by working with high schools and colleges to provide educational experiences and job-training in media and technology while fostering a positive web presence and a historical record for local communities and their athletes. Our mission is to provide the public with consistently exciting, interesting and informative sports content while creating new opportunities for local athletes and students.