PRESS RELEASE / ANNOUNCEMENTS Monday, September 8, 2014

Yoga for your brain

Announcing The Brain CleanseTM—Yoga to optimize your brain

Coming Sept. 15-21 at Alchemy Arts Center

Santa Barbara, CA— The aging of the Baby Boom generation has focused public attention on brain health as, according to the Alzheimer’s Association, more than 5 million Americans currently live with Alzheimer’s, and one in three seniors in the U.S. dies with Alzheimer’s or some other form of dementia. Barring the development of medical breakthroughs to prevent, slow or stop the disease, the number of people age 65 and older with Alzheimer’s disease worldwide could nearly triple by 2050, to as many as 130 million people.

Yet scientists and medical doctors agree: dementia and Alzheimer’s are not normal aspects of aging. They are likely the result of a combination of factors, including genetic predisposition and dietary, environmental, and lifestyle habits—all factors that are responsive to change. Moreover, contrary to former belief, the brain can heal and regenerate. In fact, the Centers for Disease Control and Prevention (CDC) acknowledge that “Evidence for physical, mental and social activities as protective factors against Alzheimer’s disease is growing” and that “Physical, mental and social activities are protective factors against short-term memory loss, dementia, and Alzheimer’s.”

That’s why Siddhi Ellinghoven, a loved and respected yoga master with a worldwide following, developed The Brain CleanseTM, a ground-breaking seven-day program for optimal brain health. The Brain CleanseTM incorporates current Western medical findings regarding brain health with ancient yogic practices that, as it turns out, have been keeping yogis and yoginis at peak mental performance for centuries.

Structured much like a conventional yoga class, The Brain CleanseTM also includes meditation, mantras (chanting), and mudras (finger postures), all of which calm, nurture, and restore the brain. There is an optional nutritional component to The Brain CleanseTM and the exercises can be performed by people of all fitness levels and abilities. Modifications are available to assist the elderly and those who are new to yoga.

“Just as yoga benefits the other organs of the body—heart, liver, and kidneys, for example—it also offers profound healing benefits to the brain, the master organ,” Siddhi explains. “Research shows that the brain responds very favorably to being stimulated through specific movements, meditation, social connection, and other elements we have incorporated into The Brain CleanseTM.

Moreover, brain health is not just for seniors. “Young people lead lives that are very stressful to the brain,” Siddhi says. “In fact, most of us do. We often spend too much time sitting in front of screens, subjecting our brains to electromagnetic stimuli; we get too little exercise; too little genuine social interaction; too little sleep; stress our brains with drugs and alcohol; and expose our brains to too many environmental toxins. Is it any wonder our brains need some loving care and attention?”

The Brain CleanseTM is particularly recommended for people who:
• Have a family history of Alzheimer’s or dementia.
• Have had chemotherapy.
• Struggle with depression.
• Suffer from insomnia, chronic fatigue, or other sleep disorder.
• Have a history of alcohol and/or drug (including prescription drug) use.
• Have a stressful lifestyle—too much work, too little exercise or sleep, poor diet, or emotional, financial, or other forms of anxiety.
• Notice signs of short-term memory loss.
• Feel that they’re “just not as sharp” as they used to be.

The Brain CleanseTM is being offered Sept. 15-21, from 9:00 a.m. – 10:30 a.m. daily, at Alchemy Arts Center, a wellness spa located at 35 W. Haley Street in Santa Barbara. Cost of the seven-day program is $210, or $30 per 90-minute session. A 20-Minute Maintenance DVD is available for purchase following The Brain CleanseTM for $15.00.

Quarter-day workshops also offered

For those who cannot make the full seven-day cleanse, Siddhi will offer two workshops. On Saturday, Sept. 20, from 2:00 p.m. – 4:30 p.m., Siddhi will present “Brain Health Focus: Mudras,” which will introduce participants to The Brain CleanseTM yoga, plus a special focus on mudras, or finger positions, which stimulate the brain by directing prana, life-force, along specific channels to the brain.

On Sunday, Sept. 21, from 2:00 p.m. – 4:30 p.m., Siddhi will offer “Brain Health Focus: Meditation,” which will introduce participants to The Brain CleanseTM yoga, plus a special focus on meditation, which calms and restores the brain.

The cost of either workshop is $70.

Teacher training to be offered

Yoga instructors, wellness coaches, and others who may be interested in becoming Brain Cleanse facilitators should make a particular point of enrolling in the September cleanse, as Siddhi will lead a facilitator training certification program at Alchemy Arts Center November 14-20. Certification includes affiliation with The Brain Cleanse’s partner facilities and the benefit of TBC’s marketing efforts.

For more information on The Brain CleanseTM visit To register for The Brain CleanseTM in Santa Barbara, contact, or call 805-899-8811.

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