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PRESS RELEASE / ANNOUNCEMENTS Monday, September 15, 2014

IdeaWork Studios Introduces New Site for New Orleans’ First Boutique Hotel

IdeaWork Studios Crafts New Site for International House Hotel, New Orleans’ First Boutique Hotel


Santa Barbara, CA and New Orleans, LA; September 2014 – Branding and interactive agency, IdeaWork Studios, has the honor of introducing the new website for New Orleans’ first boutique hotel, International House Hotel. The historic 1906 Beaux-Arts style building has a diverse and important local history, first as a bank, and then in 1943 as International House, the first World Trade Center. Forward looking but instantly familiar, International House was a design icon from the jump, heralding a bright new time in New Orleans and honoring its role as both local institution and international destination.

Understanding the unique character of International House Hotel – historic yet new – the team at IdeaWork Studios worked to craft a singular aesthetic. “I first visited this hotel a year ago. That’s when I fell in love with the city and the people of New Orleans. Our goal with this project was to capture the essence of this New Orleans property,” says Jay Schwartz, Founder and Chief Creative Officer of IdeaWork Studios. “This website really needed to be thoughtfully architected, designed, and executed. The property is not only beautiful and historic, it has an amazing spirit that reflects the personality of New Orleans.”

Renowned for their work with prominent boutique hotels across the country ranging from individual projects to full scale identity and branding, IdeaWork was perfectly suited for this task. In addition to the comprehensive visual and design quality of the International House Hotel site, which runs on IdeaWork’s custom content management system, it is also engineered to be adaptive to different screen sizes and provides a unique mobile experience. “Ideawork created a breathtakingly beautiful site for us. New, yet instantly familiar,” says International House Hotel Owner and Creative Director, Sean Cummings. “Visually stunning in form. Effortless in intuitive functionality. Their designers are rare collaborators, who both listen and lead. And the relentless craftsmanship they bring to their craft brings New Orleans and our hotel’s voice to life at every touchpoint.”

IdeaWork Studios, Inc. is a full-service branding and interactive agency with offices in Santa Barbara, New York, and Las Vegas. IdeaWork prides itself on being the antidote to the big agency experience, proving that big things can come from small offices; the team focuses on excellence and efficiency, delivering big agency-quality work, but without the big agency bureaucracy. IdeaWork specializes in hospitality, nightlife, gaming, and luxury industries. For more information visit them online www.ideawork.com, or like them on Facebook at www.facebook.com/ideawork.

For more information on International House Hotel, visit them online at http://www.ihhotel.com/, or like them on Facebook at www.facebook.com/ihhotel.

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